Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing
Extension professionals and other practitioners address a wide variety of complex issues by providing education and encouraging behavior change using innovative strategies. The importance of prioritizing potential behaviors and selecting those with high expected impact cannot be overemphasized. How...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2020-10-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/125413 |
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