THE USE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL ADVISORY
This article analyzes the potential benefits and challenges of utilizing artificial intelligence (AI) in financial advisory based on a survey conducted among financial advisors. The results indicate that most advisors perceive AI as a tool capable of enhancing various processes, from data processing...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2024-12-01
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| Series: | Trendy v podnikání |
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| Summary: | This article analyzes the potential benefits and challenges of utilizing artificial intelligence (AI) in financial advisory based on a survey conducted among financial advisors. The results indicate that most advisors perceive AI as a tool capable of enhancing various processes, from data processing to financial planning and client service personalization. The study identifies key areas where AI can reduce administrative burdens, accelerate data analysis, and support better decision-making. However, respondents also expressed concerns regarding data security, the need for more reliability, and the transparency of AI algorithms, which could limit the broader adoption of these technologies. Although AI is a significant advancement, its full implementation in financial advisory will require a balanced approach combining technological solutions with human advisory. This research overviews the current state and highlights potential directions for AI development in financial advisory, emphasizing the need for an ethical framework and transparency. |
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| ISSN: | 2788-0079 |