The development of a new multimodal genre for corporate communication: the case of video CEO statements
The digitization of the world is continuously developing, with corporate genres migrating to the web. Annual Corporate Reports (ACR) now appear in digital formats ranging from static PDFs to interactive websites. This shift significantly impacts report narratives, which are often enhanced by corpora...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
E-JournALL
2025-07-01
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| Series: | EuroAmerican Journal of Applied Linguistics and Languages |
| Subjects: | |
| Online Access: | https://e-journall.org/index.php/ejall/article/view/3284/3165 |
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