MODEL STORYTELLING NARASI PARIWISATA REGENERATIF DI TAHURA NGURAH RAI PEMOGAN

This study examines the regenerative tourism product storytelling model at Ngurah Rai Grand Forest Park (Tahura). Regenerative tourism focuses on environmental restoration, local community empowerment, and creating sustainable experiences that involve tourists. Through a storytelling approach, cultu...

Full description

Saved in:
Bibliographic Details
Main Authors: I Ketut Kardana, I Made Sendra
Format: Article
Language:Indonesian
Published: Universitas Udayana 2025-01-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/123404
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832594245551128576
author I Ketut Kardana
I Made Sendra
author_facet I Ketut Kardana
I Made Sendra
author_sort I Ketut Kardana
collection DOAJ
description This study examines the regenerative tourism product storytelling model at Ngurah Rai Grand Forest Park (Tahura). Regenerative tourism focuses on environmental restoration, local community empowerment, and creating sustainable experiences that involve tourists. Through a storytelling approach, cultural values, history, and local wisdom narratives are used as key elements in designing unique and competitive tourism narrative products. The study uses a case study approach to deeply understand the social and ecological phenomena occurring at Tahura Ngurah Rai. Data collection techniques include interviews, observations, and literature reviews. The theory of historical commodification (G.J. Ashworth: 1999) serves as the main theory, supported by narrative theory (Gerard Genette, 1980) to design regenerative tourism product narratives based on storytelling. The findings show that the application of the storytelling concept in creating regenerative tourism narratives at Tahura Ngurah Rai not only enhances the economic value of tourism post-Covid-19 but also supports the regeneration of the mangrove ecosystem, community empowerment, and strengthens the image of tourist attractions based on local wisdom. This model provides strategic guidance for tourism managers in integrating sustainability, cultural, and local narrative elements as the foundation for developing tourism narrative products that have a positive ecological impact and gender empowerment.
format Article
id doaj-art-da21af46f6df4981a9e4bcdbcb409387
institution Kabale University
issn 2338-8633
2548-7930
language Indonesian
publishDate 2025-01-01
publisher Universitas Udayana
record_format Article
series Jurnal IPTA
spelling doaj-art-da21af46f6df4981a9e4bcdbcb4093872025-01-19T22:12:14ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302025-01-01122301=317301=31710.24843/IPTA.2024.v12.i02.p19123404MODEL STORYTELLING NARASI PARIWISATA REGENERATIF DI TAHURA NGURAH RAI PEMOGANI Ketut Kardana0I Made Sendra1Universitas Triatma MulyaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaThis study examines the regenerative tourism product storytelling model at Ngurah Rai Grand Forest Park (Tahura). Regenerative tourism focuses on environmental restoration, local community empowerment, and creating sustainable experiences that involve tourists. Through a storytelling approach, cultural values, history, and local wisdom narratives are used as key elements in designing unique and competitive tourism narrative products. The study uses a case study approach to deeply understand the social and ecological phenomena occurring at Tahura Ngurah Rai. Data collection techniques include interviews, observations, and literature reviews. The theory of historical commodification (G.J. Ashworth: 1999) serves as the main theory, supported by narrative theory (Gerard Genette, 1980) to design regenerative tourism product narratives based on storytelling. The findings show that the application of the storytelling concept in creating regenerative tourism narratives at Tahura Ngurah Rai not only enhances the economic value of tourism post-Covid-19 but also supports the regeneration of the mangrove ecosystem, community empowerment, and strengthens the image of tourist attractions based on local wisdom. This model provides strategic guidance for tourism managers in integrating sustainability, cultural, and local narrative elements as the foundation for developing tourism narrative products that have a positive ecological impact and gender empowerment.https://ojs.unud.ac.id/index.php/pariwisata/article/view/123404
spellingShingle I Ketut Kardana
I Made Sendra
MODEL STORYTELLING NARASI PARIWISATA REGENERATIF DI TAHURA NGURAH RAI PEMOGAN
Jurnal IPTA
title MODEL STORYTELLING NARASI PARIWISATA REGENERATIF DI TAHURA NGURAH RAI PEMOGAN
title_full MODEL STORYTELLING NARASI PARIWISATA REGENERATIF DI TAHURA NGURAH RAI PEMOGAN
title_fullStr MODEL STORYTELLING NARASI PARIWISATA REGENERATIF DI TAHURA NGURAH RAI PEMOGAN
title_full_unstemmed MODEL STORYTELLING NARASI PARIWISATA REGENERATIF DI TAHURA NGURAH RAI PEMOGAN
title_short MODEL STORYTELLING NARASI PARIWISATA REGENERATIF DI TAHURA NGURAH RAI PEMOGAN
title_sort model storytelling narasi pariwisata regeneratif di tahura ngurah rai pemogan
url https://ojs.unud.ac.id/index.php/pariwisata/article/view/123404
work_keys_str_mv AT iketutkardana modelstorytellingnarasipariwisataregeneratifditahurangurahraipemogan
AT imadesendra modelstorytellingnarasipariwisataregeneratifditahurangurahraipemogan