Efektivitas Strategi Segmenting, Targeting dan Positioning Produk Tabungan iB Hijrah Haji Pada Bank Muamalat Indonesia

Efektivitas Strategi Segmenting, Targeting dan Positioning Produk Tabungan iB Hijrah Haji Pada Bank Muamalat Indonesia

This study aims to determine how the effectiveness of segmenting, targeting and positioning strategies on iB Hijrah Hajj Savings Products at BMI KC Sumber Cirebon ratio of effectiveness indicators which include product understanding, on time, on target, achieving goals and real changes. This resear...

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Bibliographic Details
Main Authors: Shinta Julia Nursusilo Wati, Wartoyo Wartoyo, Abdul Ghoni
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis Islam IAIN Purwokerto 2025-06-01
Series:El-Jizya: Jurnal Ekonomi Islam
Subjects:
Effectiveness, segmenting, targeting and positioning strategies and Hajj Savings.
Online Access:https://ejournal.uinsaizu.ac.id/index.php/eljizya/article/view/13163
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