The influence of constellation virtual community atmosphere on blogger trust and constellation infatuation behavior

Abstract With the rapid development of social media, astrology-related virtual communities have gained significant popularity in China. However, the mechanisms behind the formation of astrological addiction behaviors within virtual communities remain largely unexplored. This study, based on the Stim...

Full description

Saved in:
Bibliographic Details
Main Authors: Qingxia Li, Shuang Li, Qiang Li, Yingji Li
Format: Article
Language:English
Published: BMC 2025-02-01
Series:BMC Psychology
Subjects:
Online Access:https://doi.org/10.1186/s40359-025-02468-8
Tags: Add Tag
No Tags, Be the first to tag this record!