Action Interpretation Determines the Effects of Go/No-Go and Approach/Avoidance Actions on Food Choice

Executing go/no-go and approach/avoidance responses toward objects can increase people’s choices of go over no-go items, and of approach over avoidance items. Some theoretical accounts explain these effects as the results of merely executing these responses (i.e., action execution), while others pro...

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Main Authors: Zhang Chen, Pieter Van Dessel, Jordi Serverius, Daxun Zhu, Bernd Figner
Format: Article
Language:English
Published: Ubiquity Press 2025-03-01
Series:Journal of Cognition
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Online Access:https://account.journalofcognition.org/index.php/up-j-jc/article/view/436
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author Zhang Chen
Pieter Van Dessel
Jordi Serverius
Daxun Zhu
Bernd Figner
author_facet Zhang Chen
Pieter Van Dessel
Jordi Serverius
Daxun Zhu
Bernd Figner
author_sort Zhang Chen
collection DOAJ
description Executing go/no-go and approach/avoidance responses toward objects can increase people’s choices of go over no-go items, and of approach over avoidance items. Some theoretical accounts explain these effects as the results of merely executing these responses (i.e., action execution), while others propose that these choice effects stem from interpreting these motor responses as valenced actions (i.e., action interpretation). To test the role of action execution versus action interpretation in both go/no-go and approach/avoidance responses, we employed a recently developed training that combined both dimensions orthogonally. Participants either pressed a key or not (i.e., go/no-go) to control a shopping cart on screen, to either collect or not collect certain food items (i.e., approach/avoidance). After the training, they repeatedly chose between food items (i.e., candies) for real consumption. When the instructions framed the responses as approach/avoidance actions, participants (N = 98) preferred approach items over avoidance items, but did not show preferences between go and no-go items in their choices. In contrast, when the instructions framed the responses as go/no-go actions, participants (N = 98) preferred go items over no-go items, but did not show preferences between approach and avoidance items. Despite making the same actual responses in both instruction groups, action interpretation determined whether go/no-go or approach/avoidance actions influenced food choice. Disambiguating the interpretation of motor responses as clearly valenced and meaningful actions may therefore be a fruitful way to maximize the effectiveness of response-based behavioral interventions.
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spelling doaj-art-da07bbf1d2554db884b2d32294e40d422025-08-20T02:13:19ZengUbiquity PressJournal of Cognition2514-48202025-03-0181262610.5334/joc.436435Action Interpretation Determines the Effects of Go/No-Go and Approach/Avoidance Actions on Food ChoiceZhang Chen0https://orcid.org/0000-0002-3500-9182Pieter Van Dessel1https://orcid.org/0000-0002-3401-780XJordi Serverius2https://orcid.org/0009-0004-0961-169XDaxun Zhu3https://orcid.org/0009-0007-3362-9461Bernd Figner4https://orcid.org/0000-0002-0440-6417Department of Experimental Psychology, Ghent University, GhentDepartment of Experimental Clinical and Health Psychology, Ghent University, GhentDepartment of Experimental Psychology, Ghent University, GhentDepartment of Experimental Psychology, Ghent University, GhentBehavioural Science Institute, Radboud University, Nijmegen; Donders Institute for Brain, Cognition and Behaviour, Radboud University, NijmegenExecuting go/no-go and approach/avoidance responses toward objects can increase people’s choices of go over no-go items, and of approach over avoidance items. Some theoretical accounts explain these effects as the results of merely executing these responses (i.e., action execution), while others propose that these choice effects stem from interpreting these motor responses as valenced actions (i.e., action interpretation). To test the role of action execution versus action interpretation in both go/no-go and approach/avoidance responses, we employed a recently developed training that combined both dimensions orthogonally. Participants either pressed a key or not (i.e., go/no-go) to control a shopping cart on screen, to either collect or not collect certain food items (i.e., approach/avoidance). After the training, they repeatedly chose between food items (i.e., candies) for real consumption. When the instructions framed the responses as approach/avoidance actions, participants (N = 98) preferred approach items over avoidance items, but did not show preferences between go and no-go items in their choices. In contrast, when the instructions framed the responses as go/no-go actions, participants (N = 98) preferred go items over no-go items, but did not show preferences between approach and avoidance items. Despite making the same actual responses in both instruction groups, action interpretation determined whether go/no-go or approach/avoidance actions influenced food choice. Disambiguating the interpretation of motor responses as clearly valenced and meaningful actions may therefore be a fruitful way to maximize the effectiveness of response-based behavioral interventions.https://account.journalofcognition.org/index.php/up-j-jc/article/view/436go/no-goapproach/avoidancechoiceaction executionactioninterpretationregistered report
spellingShingle Zhang Chen
Pieter Van Dessel
Jordi Serverius
Daxun Zhu
Bernd Figner
Action Interpretation Determines the Effects of Go/No-Go and Approach/Avoidance Actions on Food Choice
Journal of Cognition
go/no-go
approach/avoidance
choice
action execution
action
interpretation
registered report
title Action Interpretation Determines the Effects of Go/No-Go and Approach/Avoidance Actions on Food Choice
title_full Action Interpretation Determines the Effects of Go/No-Go and Approach/Avoidance Actions on Food Choice
title_fullStr Action Interpretation Determines the Effects of Go/No-Go and Approach/Avoidance Actions on Food Choice
title_full_unstemmed Action Interpretation Determines the Effects of Go/No-Go and Approach/Avoidance Actions on Food Choice
title_short Action Interpretation Determines the Effects of Go/No-Go and Approach/Avoidance Actions on Food Choice
title_sort action interpretation determines the effects of go no go and approach avoidance actions on food choice
topic go/no-go
approach/avoidance
choice
action execution
action
interpretation
registered report
url https://account.journalofcognition.org/index.php/up-j-jc/article/view/436
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