Empowering China’s cross-border e-commerce: high-quality development explored through fsQCA

Empowering China’s cross-border e-commerce: high-quality development explored through fsQCA

Abstract In recent years, Chinese cross-border e-commerce (CBEC) firms have experienced rapid growth, playing an increasingly vital role in the global market. However, this expansion is accompanied by persistent challenges, including inefficient marketing, costly cross-border communication, and limi...

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Bibliographic Details
Main Authors: Shuhua Li, Guoxiong Chen, Jiaqi Zhu, Qiuping Xie, Jingdong Jiang, Caisheng Liao
Format: Article
Language:English
Published: Springer Nature 2025-07-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-05551-y
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