From frequent flyer programmes to air cargo loyalty schemes: An investigation into the use of loyalty programmes by international cargo airlines
This paper contributes to understandings of loyalty programmes in B2B markets by examining the adoption of dedicated customer loyalty schemes by international cargo airlines. Although a substantial body of research explores the use of frequent flyer programmes (FFPs) and associated loyalty schemes i...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
|
| Series: | Transport Economics and Management |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2949899625000127 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|