Memorable Tourism Experience (MTE): scale proposal and test

This study sought to develop and test a scale to assess memorable tourism experiences (MTEs). The proposed instrument initially contained 49 tested items organised into 12 dimensions: environment, culture, relationships with companions, relationships with tourists, relationships with local agent...

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Main Authors: Mariana de Freitas Coelho, Marlusa de Sevilha Gosling
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2018-10-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/1099/pdf_111
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author Mariana de Freitas Coelho
Marlusa de Sevilha Gosling
author_facet Mariana de Freitas Coelho
Marlusa de Sevilha Gosling
author_sort Mariana de Freitas Coelho
collection DOAJ
description This study sought to develop and test a scale to assess memorable tourism experiences (MTEs). The proposed instrument initially contained 49 tested items organised into 12 dimensions: environment, culture, relationships with companions, relationships with tourists, relationships with local agents (i.e. residents and service providers), novelty, emotions, dream, meaningfulness, refreshment, hedonism and involvement. The data were collected via a survey of 1,193 Brazilians with regular travel habits, aged 18 years or older. The data were analysed quantitatively using structural equation modelling. Statistical tests included exploratory factor analysis followed by confirmatory factor analysis. The results indicate that the scale is reliable and valid for research on MTEs, at least for the sample in question, and confirm the MTE construct’s multidimensionality, although the hedonism and involvement dimensions were shown to be unsuitable. Thus, the validity of the proposed MTE scale consisting of 35 items was confirmed, as were 10 dimensions of the second-order construct.
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language English
publishDate 2018-10-01
publisher University of Algarve, ESGHT/CINTURS
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series Tourism & Management Studies
spelling doaj-art-d9cf137f8f054539b16a105964efa0ad2025-02-02T09:08:59ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662018-10-01144152410.18089/tms.2018.14402Memorable Tourism Experience (MTE): scale proposal and testMariana de Freitas Coelho0Marlusa de Sevilha Gosling1Universidade Anhembi Morumbi, BrazilFederal University of Minas Gerais, BrazilThis study sought to develop and test a scale to assess memorable tourism experiences (MTEs). The proposed instrument initially contained 49 tested items organised into 12 dimensions: environment, culture, relationships with companions, relationships with tourists, relationships with local agents (i.e. residents and service providers), novelty, emotions, dream, meaningfulness, refreshment, hedonism and involvement. The data were collected via a survey of 1,193 Brazilians with regular travel habits, aged 18 years or older. The data were analysed quantitatively using structural equation modelling. Statistical tests included exploratory factor analysis followed by confirmatory factor analysis. The results indicate that the scale is reliable and valid for research on MTEs, at least for the sample in question, and confirm the MTE construct’s multidimensionality, although the hedonism and involvement dimensions were shown to be unsuitable. Thus, the validity of the proposed MTE scale consisting of 35 items was confirmed, as were 10 dimensions of the second-order construct.https://tmstudies.net/index.php/ectms/article/view/1099/pdf_111dimensions of memorable tourism experienceenvironment and cultureinterpersonal relationshipspsychological dimensionconfirmatory factorial analysis
spellingShingle Mariana de Freitas Coelho
Marlusa de Sevilha Gosling
Memorable Tourism Experience (MTE): scale proposal and test
Tourism & Management Studies
dimensions of memorable tourism experience
environment and culture
interpersonal relationships
psychological dimension
confirmatory factorial analysis
title Memorable Tourism Experience (MTE): scale proposal and test
title_full Memorable Tourism Experience (MTE): scale proposal and test
title_fullStr Memorable Tourism Experience (MTE): scale proposal and test
title_full_unstemmed Memorable Tourism Experience (MTE): scale proposal and test
title_short Memorable Tourism Experience (MTE): scale proposal and test
title_sort memorable tourism experience mte scale proposal and test
topic dimensions of memorable tourism experience
environment and culture
interpersonal relationships
psychological dimension
confirmatory factorial analysis
url https://tmstudies.net/index.php/ectms/article/view/1099/pdf_111
work_keys_str_mv AT marianadefreitascoelho memorabletourismexperiencemtescaleproposalandtest
AT marlusadesevilhagosling memorabletourismexperiencemtescaleproposalandtest