Memorable Tourism Experience (MTE): scale proposal and test
This study sought to develop and test a scale to assess memorable tourism experiences (MTEs). The proposed instrument initially contained 49 tested items organised into 12 dimensions: environment, culture, relationships with companions, relationships with tourists, relationships with local agent...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-10-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1099/pdf_111 |
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| Summary: | This study sought to develop and test a scale to assess memorable
tourism experiences (MTEs). The proposed instrument initially
contained 49 tested items organised into 12 dimensions: environment,
culture, relationships with companions, relationships with tourists,
relationships with local agents (i.e. residents and service providers),
novelty, emotions, dream, meaningfulness, refreshment, hedonism and
involvement. The data were collected via a survey of 1,193 Brazilians
with regular travel habits, aged 18 years or older. The data were
analysed quantitatively using structural equation modelling. Statistical
tests included exploratory factor analysis followed by confirmatory
factor analysis. The results indicate that the scale is reliable and valid
for research on MTEs, at least for the sample in question, and confirm
the MTE construct’s multidimensionality, although the hedonism and
involvement dimensions were shown to be unsuitable. Thus, the
validity of the proposed MTE scale consisting of 35 items was
confirmed, as were 10 dimensions of the second-order construct. |
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| ISSN: | 2182-8466 |