A Variety of Reading Modes Researching the Consumption/Reception of Mediaand Religion

This article identifies three perspectives on the study of media consumption/reception in the field of religion and media and develops a trifold typology of methodological approaches. The first type considers representation in its relationship with reception, with the researcher as the primary recip...

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Main Author: Mäder, Marie-Therese
Format: Article
Language:English
Published: Karl Franzens Universität Graz 2025-05-01
Series:Journal for Religion, Film and Media
Online Access:https://resolver.obvsg.at/urn:nbn:at:at-ubg:4-60796, http://media.obvsg.at/AC17520553-2001
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author Mäder, Marie-Therese
author_facet Mäder, Marie-Therese
author_sort Mäder, Marie-Therese
collection DOAJ
description This article identifies three perspectives on the study of media consumption/reception in the field of religion and media and develops a trifold typology of methodological approaches. The first type considers representation in its relationship with reception, with the researcher as the primary recipient. The second type proceeds in reverse, centering on reception/consumption and attending to representation in so far as it is at the basis of reception; in this type, informants are the primary recipients.The third type concerns consumption and reception processes, with the media that is being consumed playing no significant role in the study. The conclusion addresses the limitations of the discussed types of method in the field of media and religion and advocates for combined approaches. It emphasizes the researcher’s role and responsibility in the analysis and argues that future research should focus on integrating cultural contexts to better understand the dynamics of media and religion.
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publisher Karl Franzens Universität Graz
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series Journal for Religion, Film and Media
spelling doaj-art-d9bb552e85534e3bb2396761c6cf188c2025-08-20T03:32:15ZengKarl Franzens Universität GrazJournal for Religion, Film and Media2414-02012025-05-01Jahrgang 11 (2025)Heft 1;10.25364/05.11:2025.1.4AC17520553A Variety of Reading Modes Researching the Consumption/Reception of Mediaand ReligionMäder, Marie-Theresehttps://orcid.org/0000-0001-7578-9040This article identifies three perspectives on the study of media consumption/reception in the field of religion and media and develops a trifold typology of methodological approaches. The first type considers representation in its relationship with reception, with the researcher as the primary recipient. The second type proceeds in reverse, centering on reception/consumption and attending to representation in so far as it is at the basis of reception; in this type, informants are the primary recipients.The third type concerns consumption and reception processes, with the media that is being consumed playing no significant role in the study. The conclusion addresses the limitations of the discussed types of method in the field of media and religion and advocates for combined approaches. It emphasizes the researcher’s role and responsibility in the analysis and argues that future research should focus on integrating cultural contexts to better understand the dynamics of media and religion.https://resolver.obvsg.at/urn:nbn:at:at-ubg:4-60796, http://media.obvsg.at/AC17520553-2001
spellingShingle Mäder, Marie-Therese
A Variety of Reading Modes Researching the Consumption/Reception of Mediaand Religion
Journal for Religion, Film and Media
title A Variety of Reading Modes Researching the Consumption/Reception of Mediaand Religion
title_full A Variety of Reading Modes Researching the Consumption/Reception of Mediaand Religion
title_fullStr A Variety of Reading Modes Researching the Consumption/Reception of Mediaand Religion
title_full_unstemmed A Variety of Reading Modes Researching the Consumption/Reception of Mediaand Religion
title_short A Variety of Reading Modes Researching the Consumption/Reception of Mediaand Religion
title_sort variety of reading modes researching the consumption reception of mediaand religion
url https://resolver.obvsg.at/urn:nbn:at:at-ubg:4-60796, http://media.obvsg.at/AC17520553-2001
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