A Variety of Reading Modes Researching the Consumption/Reception of Mediaand Religion
This article identifies three perspectives on the study of media consumption/reception in the field of religion and media and develops a trifold typology of methodological approaches. The first type considers representation in its relationship with reception, with the researcher as the primary recip...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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Karl Franzens Universität Graz
2025-05-01
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| Series: | Journal for Religion, Film and Media |
| Online Access: | https://resolver.obvsg.at/urn:nbn:at:at-ubg:4-60796, http://media.obvsg.at/AC17520553-2001 |
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| Summary: | This article identifies three perspectives on the study of media consumption/reception in the field of religion and media and develops a trifold typology of methodological approaches. The first type considers representation in its relationship with reception, with the researcher as the primary recipient. The second type proceeds in reverse, centering on reception/consumption and attending to representation in so far as it is at the basis of reception; in this type, informants are the primary recipients.The third type concerns consumption and reception processes, with the media that is being consumed playing no significant role in the study. The conclusion addresses the limitations of the discussed types of method in the field of media and religion and advocates for combined approaches. It emphasizes the researcher’s role and responsibility in the analysis and argues that future research should focus on integrating cultural contexts to better understand the dynamics of media and religion. |
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| ISSN: | 2414-0201 |