A Study on Economic Benefits and Transformation Paths of Precision Marketing in Sino-Kazakh Agriculture
Modern agricultural production needs to increase efficiency and sustainability against the background of digitalization and environmental challenges. The purpose of this study is to analyze the impact of precision marketing on the economic performance and sustainable development of agro-industrial e...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Economics under the Science Committee of Ministry of Education and Science RK
2025-07-01
|
| Series: | Экономика: стратегия и практика |
| Subjects: | |
| Online Access: | https://esp.ieconom.kz/jour/article/view/1597 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849692843697766400 |
|---|---|
| author | L. Yilin Wang Wenlan |
| author_facet | L. Yilin Wang Wenlan |
| author_sort | L. Yilin |
| collection | DOAJ |
| description | Modern agricultural production needs to increase efficiency and sustainability against the background of digitalization and environmental challenges. The purpose of this study is to analyze the impact of precision marketing on the economic performance and sustainable development of agro-industrial enterprises using the example of China, as well as to assess the applicability of the Chinese experience to the agricultural sector in Kazakhstan. The methods used are econometric analysis of panel data and cross-country comparative research. Based on the panel data of ten representative listed agribusinesses in China from 2014 to 2023, the empirical study uses regression analysis and fixed effects model. The results show that the input of selling expenses is significantly positively correlated with the growth of operating revenues, with a marginal benefit as high as 1:17.04, highlighting the central role of precision marketing in resource allocation. At the same time, the strategy significantly impacts the economic efficiency and sustainable development of agribusinesses through reducing resource wastage. The coefficient of determination was R2 = 0.735, which indicates a high explanatory power of the model, and each increase in marketing costs of 100 million yuan was accompanied by an average increase in revenue of 5.165 billion yuan, which indicates a high marginal return (17 times higher than the underlying investment). Special emphasis is placed on the potential of Sino-Kazakh cooperation in the application of precision agriculture technologies such as smart irrigation and drone inspection. |
| format | Article |
| id | doaj-art-d99dc3295fc9427696aa34e89f8ac1cc |
| institution | DOAJ |
| issn | 1997-9967 2663-550X |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Institute of Economics under the Science Committee of Ministry of Education and Science RK |
| record_format | Article |
| series | Экономика: стратегия и практика |
| spelling | doaj-art-d99dc3295fc9427696aa34e89f8ac1cc2025-08-20T03:20:36ZengInstitute of Economics under the Science Committee of Ministry of Education and Science RKЭкономика: стратегия и практика1997-99672663-550X2025-07-01202213610.51176/1997-9967-2025-2-21-36519A Study on Economic Benefits and Transformation Paths of Precision Marketing in Sino-Kazakh AgricultureL. Yilin0Wang Wenlan1Sanming Medical and Polytechnic Vocational CollegeFujian Agricultural and Forestry UniversityModern agricultural production needs to increase efficiency and sustainability against the background of digitalization and environmental challenges. The purpose of this study is to analyze the impact of precision marketing on the economic performance and sustainable development of agro-industrial enterprises using the example of China, as well as to assess the applicability of the Chinese experience to the agricultural sector in Kazakhstan. The methods used are econometric analysis of panel data and cross-country comparative research. Based on the panel data of ten representative listed agribusinesses in China from 2014 to 2023, the empirical study uses regression analysis and fixed effects model. The results show that the input of selling expenses is significantly positively correlated with the growth of operating revenues, with a marginal benefit as high as 1:17.04, highlighting the central role of precision marketing in resource allocation. At the same time, the strategy significantly impacts the economic efficiency and sustainable development of agribusinesses through reducing resource wastage. The coefficient of determination was R2 = 0.735, which indicates a high explanatory power of the model, and each increase in marketing costs of 100 million yuan was accompanied by an average increase in revenue of 5.165 billion yuan, which indicates a high marginal return (17 times higher than the underlying investment). Special emphasis is placed on the potential of Sino-Kazakh cooperation in the application of precision agriculture technologies such as smart irrigation and drone inspection.https://esp.ieconom.kz/jour/article/view/1597agricultural marketmarketingmarketing strategyeconomyeconomic efficiencydigitalizationsustainable developmentchina |
| spellingShingle | L. Yilin Wang Wenlan A Study on Economic Benefits and Transformation Paths of Precision Marketing in Sino-Kazakh Agriculture Экономика: стратегия и практика agricultural market marketing marketing strategy economy economic efficiency digitalization sustainable development china |
| title | A Study on Economic Benefits and Transformation Paths of Precision Marketing in Sino-Kazakh Agriculture |
| title_full | A Study on Economic Benefits and Transformation Paths of Precision Marketing in Sino-Kazakh Agriculture |
| title_fullStr | A Study on Economic Benefits and Transformation Paths of Precision Marketing in Sino-Kazakh Agriculture |
| title_full_unstemmed | A Study on Economic Benefits and Transformation Paths of Precision Marketing in Sino-Kazakh Agriculture |
| title_short | A Study on Economic Benefits and Transformation Paths of Precision Marketing in Sino-Kazakh Agriculture |
| title_sort | study on economic benefits and transformation paths of precision marketing in sino kazakh agriculture |
| topic | agricultural market marketing marketing strategy economy economic efficiency digitalization sustainable development china |
| url | https://esp.ieconom.kz/jour/article/view/1597 |
| work_keys_str_mv | AT lyilin astudyoneconomicbenefitsandtransformationpathsofprecisionmarketinginsinokazakhagriculture AT wangwenlan astudyoneconomicbenefitsandtransformationpathsofprecisionmarketinginsinokazakhagriculture AT lyilin studyoneconomicbenefitsandtransformationpathsofprecisionmarketinginsinokazakhagriculture AT wangwenlan studyoneconomicbenefitsandtransformationpathsofprecisionmarketinginsinokazakhagriculture |