ANALISIS PERILAKU KONSUMSI PADA MARKETPLACE (SHOPEE & TOKOPEDIA) MENGGUNAKAN MODEL UTAUT
Using a marketplace platform for trade transactions in the digital era is currently in great demand than conventional shopping. However, marketplace users cannot just give away their personal data just like that. Customer data security is the most important thing that must be considered in order to...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institut Bisnis dan Teknologi Indonesia
2022-04-01
|
| Series: | SINTECH (Science and Information Technology) Journal |
| Subjects: | |
| Online Access: | https://ejournal.instiki.ac.id/index.php/sintechjournal/article/view/1112 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|