Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics

Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics

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Bibliographic Details
Main Authors: Gia Khuong An, Thi Thuy An Ngo
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12157167/?tool=EBI
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