Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12157167/?tool=EBI |
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| _version_ | 1850221978224427008 |
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| author | Gia Khuong An Thi Thuy An Ngo |
| author_facet | Gia Khuong An Thi Thuy An Ngo |
| author_sort | Gia Khuong An |
| collection | DOAJ |
| format | Article |
| id | doaj-art-d932bc6686b5499095d41a2a467e6809 |
| institution | OA Journals |
| issn | 1932-6203 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-d932bc6686b5499095d41a2a467e68092025-08-20T02:06:31ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01206Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmeticsGia Khuong AnThi Thuy An Ngohttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC12157167/?tool=EBI |
| spellingShingle | Gia Khuong An Thi Thuy An Ngo Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics PLoS ONE |
| title | Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics |
| title_full | Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics |
| title_fullStr | Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics |
| title_full_unstemmed | Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics |
| title_short | Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics |
| title_sort | uncovering the influence of social media marketing activities on generation z s purchase intentions and ewom for organic cosmetics |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12157167/?tool=EBI |
| work_keys_str_mv | AT giakhuongan uncoveringtheinfluenceofsocialmediamarketingactivitiesongenerationzspurchaseintentionsandewomfororganiccosmetics AT thithuyanngo uncoveringtheinfluenceofsocialmediamarketingactivitiesongenerationzspurchaseintentionsandewomfororganiccosmetics |