Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12157167/?tool=EBI |
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| ISSN: | 1932-6203 |
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