Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets

The introductory phase is a critical stage in the growth and development of any small business. Past studies have reported a high mortality rate of SMEs within the first few years of commencing business operations. With the advent of technology in the rapidly advancing business scenario, digital t...

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Main Authors: Dikeledi Jacobeth Warlimont, Ifeanyichukwu Ojeka Ukonu
Format: Article
Language:English
Published: Ovidius University Press 2025-02-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%201%20and%202/15.pdf
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author Dikeledi Jacobeth Warlimont
Ifeanyichukwu Ojeka Ukonu
author_facet Dikeledi Jacobeth Warlimont
Ifeanyichukwu Ojeka Ukonu
author_sort Dikeledi Jacobeth Warlimont
collection DOAJ
description The introductory phase is a critical stage in the growth and development of any small business. Past studies have reported a high mortality rate of SMEs within the first few years of commencing business operations. With the advent of technology in the rapidly advancing business scenario, digital tools and strategies are increasingly identified as essential for business survival and growth. Methodologically, the study adopted secondary data to proffer an all-inclusive and comprehensive technique to comprehend how digital remedies can be prophylaxis (preventive measure) against business mortality using secondary data from academic journals, industry reports and peer-reviewed articles on digital transformation and highlighted causes of business failures. This study forms a bedrock for a more indepth analysis of digital resolutions, such as data analysis, artificial intelligence AI, automation, cloud computing, digital marketing, and advertisement, as prophylaxis or preventive measures for common causes of business failure. The findings of a more comprehensive study will provide insight for stakeholders desiring to alleviate risks, enhance operations, and remain competitive in an ever-evolving digital economy.
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publisher Ovidius University Press
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series Ovidius University Annals: Economic Sciences Series
spelling doaj-art-d8f8579750d549eb9b089c32dbfd7deb2025-08-20T01:47:28ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272025-02-01XXIV299109Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets Dikeledi Jacobeth Warlimont 0Ifeanyichukwu Ojeka Ukonu 1Mzansi Youth Leadership Academy-myla.africa (NPO/NGO), South African Developing Communities and ECOWAS, South Africa Veritas University of Abuja, South Africa The introductory phase is a critical stage in the growth and development of any small business. Past studies have reported a high mortality rate of SMEs within the first few years of commencing business operations. With the advent of technology in the rapidly advancing business scenario, digital tools and strategies are increasingly identified as essential for business survival and growth. Methodologically, the study adopted secondary data to proffer an all-inclusive and comprehensive technique to comprehend how digital remedies can be prophylaxis (preventive measure) against business mortality using secondary data from academic journals, industry reports and peer-reviewed articles on digital transformation and highlighted causes of business failures. This study forms a bedrock for a more indepth analysis of digital resolutions, such as data analysis, artificial intelligence AI, automation, cloud computing, digital marketing, and advertisement, as prophylaxis or preventive measures for common causes of business failure. The findings of a more comprehensive study will provide insight for stakeholders desiring to alleviate risks, enhance operations, and remain competitive in an ever-evolving digital economy. https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%201%20and%202/15.pdfdigital remediesartificial intelligencebusiness failuresmall and medium enterprises performancemortality rate
spellingShingle Dikeledi Jacobeth Warlimont
Ifeanyichukwu Ojeka Ukonu
Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets
Ovidius University Annals: Economic Sciences Series
digital remedies
artificial intelligence
business failure
small and medium enterprises performance
mortality rate
title Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets
title_full Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets
title_fullStr Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets
title_full_unstemmed Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets
title_short Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets
title_sort digital remedy a prophylaxis for business failure in emerging markets
topic digital remedies
artificial intelligence
business failure
small and medium enterprises performance
mortality rate
url https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%201%20and%202/15.pdf
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