The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms
Dynamic capabilities (DC) and market orientation (MO) have been described as affecting firm performance, particularly in the case of fast-changing markets. They have been analysed for a wide range of firm sizes, but research on DC in the context of sole traders and micro enterprises is scarce. To be...
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Asociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT)
2021-01-01
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| Series: | Small Business International Review |
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| Online Access: | https://sbir.upct.es/index.php/sbir/article/view/312 |
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| author | Andrea Chiarelli |
| author_facet | Andrea Chiarelli |
| author_sort | Andrea Chiarelli |
| collection | DOAJ |
| description | Dynamic capabilities (DC) and market orientation (MO) have been described as affecting firm performance, particularly in the case of fast-changing markets. They have been analysed for a wide range of firm sizes, but research on DC in the context of sole traders and micro enterprises is scarce. To begin filling this gap, this research focuses on the effects of DC and MO on firm performance in the case of sole traders, micro and small enterprises (MSEs), using higher education (HE) consulting as a case study. HE consulting was chosen as it is comprised of numerous sole traders and MSEs and it is subjected to significant and continual change. Using a survey completed by 60 MSEs based in the UK, Europe and North America, this research found that the sensing capability is a significant determinant of firm performance, alongside what this study defines as operational MO. Furthermore, operational MO was found to significantly moderate the relationship between the learning capability and firm performance. This work suggests that (i) research on DC should be extended to sole traders and MSEs; and (ii) the business literature is ripe for a growing body of applied work on DC going beyond their theoretical validation and looking to develop practical recommendations for firms in different industry sectors. |
| format | Article |
| id | doaj-art-d8f337c87da94c7fb60a6b340b56643b |
| institution | Kabale University |
| issn | 2531-0046 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Asociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT) |
| record_format | Article |
| series | Small Business International Review |
| spelling | doaj-art-d8f337c87da94c7fb60a6b340b56643b2025-08-20T03:25:08ZengAsociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT)Small Business International Review2531-00462021-01-0151e31210.26784/sbir.v5i1.312312The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firmsAndrea Chiarelli0Research Consulting Limited. The Ingenuity Centre. University of Nottingham Innovation ParkDynamic capabilities (DC) and market orientation (MO) have been described as affecting firm performance, particularly in the case of fast-changing markets. They have been analysed for a wide range of firm sizes, but research on DC in the context of sole traders and micro enterprises is scarce. To begin filling this gap, this research focuses on the effects of DC and MO on firm performance in the case of sole traders, micro and small enterprises (MSEs), using higher education (HE) consulting as a case study. HE consulting was chosen as it is comprised of numerous sole traders and MSEs and it is subjected to significant and continual change. Using a survey completed by 60 MSEs based in the UK, Europe and North America, this research found that the sensing capability is a significant determinant of firm performance, alongside what this study defines as operational MO. Furthermore, operational MO was found to significantly moderate the relationship between the learning capability and firm performance. This work suggests that (i) research on DC should be extended to sole traders and MSEs; and (ii) the business literature is ripe for a growing body of applied work on DC going beyond their theoretical validation and looking to develop practical recommendations for firms in different industry sectors.https://sbir.upct.es/index.php/sbir/article/view/312dynamic capabilities (dc)firm performancemarket orientation (mo)consultinghigher education (he) |
| spellingShingle | Andrea Chiarelli The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms Small Business International Review dynamic capabilities (dc) firm performance market orientation (mo) consulting higher education (he) |
| title | The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms |
| title_full | The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms |
| title_fullStr | The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms |
| title_full_unstemmed | The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms |
| title_short | The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms |
| title_sort | impact of dynamic capabilities and market orientation on firm performance a case study of higher education consulting firms |
| topic | dynamic capabilities (dc) firm performance market orientation (mo) consulting higher education (he) |
| url | https://sbir.upct.es/index.php/sbir/article/view/312 |
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