THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY

Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued...

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Main Author: S. Y. Kuznetsov
Format: Article
Language:Russian
Published: Real Economics Publishing House 2014-11-01
Series:Стратегические решения и риск-менеджмент
Subjects:
Online Access:https://www.jsdrm.ru/jour/article/view/281
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author S. Y. Kuznetsov
author_facet S. Y. Kuznetsov
author_sort S. Y. Kuznetsov
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description Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued consumer solution, as an effective proposition of post-industrial value by a sustainable firm. The new pull-economy of a sustainable business gradually supplements and displaces push- microeconomy. Consumer is in the center of sustainable business organization, and customer relationship management is an important part of effective anti-crisis business strategy.
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spelling doaj-art-d8e194e1b2154b6e98cf70581ca38cf32025-08-20T02:10:36ZrusReal Economics Publishing HouseСтратегические решения и риск-менеджмент2618-947X2618-99842014-11-0106626710.17747/2078-8886-2011-6-62-67295THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITYS. Y. Kuznetsov0FSEBI HPE "Financial University under the Government of the Russian Federation"Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued consumer solution, as an effective proposition of post-industrial value by a sustainable firm. The new pull-economy of a sustainable business gradually supplements and displaces push- microeconomy. Consumer is in the center of sustainable business organization, and customer relationship management is an important part of effective anti-crisis business strategy.https://www.jsdrm.ru/jour/article/view/281most important stakeholderscustomer-oriented companyconsumer loyaltypull economyconsumersresource-based theory of the firmsustainable competitive advantage
spellingShingle S. Y. Kuznetsov
THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
Стратегические решения и риск-менеджмент
most important stakeholders
customer-oriented company
consumer loyalty
pull economy
consumers
resource-based theory of the firm
sustainable competitive advantage
title THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_full THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_fullStr THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_full_unstemmed THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_short THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_sort modern management theory of business sustainability
topic most important stakeholders
customer-oriented company
consumer loyalty
pull economy
consumers
resource-based theory of the firm
sustainable competitive advantage
url https://www.jsdrm.ru/jour/article/view/281
work_keys_str_mv AT sykuznetsov themodernmanagementtheoryofbusinesssustainability
AT sykuznetsov modernmanagementtheoryofbusinesssustainability