Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration: Based on the case analysis of Lidu Baijiu industry

Aiming at the problem of Baijiu culture promoting the development of Baijiu and tourism integration, in this paper, the relationship between Baijiu culture and Baijiu and tourism integration was deeply analyzed through the research method combining theories and cases, and the mechanism of Baijiu cul...

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Main Author: LI Mingyu
Format: Article
Language:English
Published: Editorial Department of China Brewing 2024-10-01
Series:Zhongguo niangzao
Subjects:
Online Access:https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-10-288.pdf
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author LI Mingyu
author_facet LI Mingyu
author_sort LI Mingyu
collection DOAJ
description Aiming at the problem of Baijiu culture promoting the development of Baijiu and tourism integration, in this paper, the relationship between Baijiu culture and Baijiu and tourism integration was deeply analyzed through the research method combining theories and cases, and the mechanism of Baijiu culture promoting the development of Baijiu and tourism integration was explained, including the cultivation of new formats, construction of new atmosphere and increase of new tourists for the development of Baijiu and tourism integration by Baijiu culture. Furthermore, according to three-level theoretical model of Chinese Baijiu cultural connotation and the relationship of effect of Baijiu culture on the development of Baijiu and tourism integration, a theoretical model of Baijiu culture promoting the development of Baijiu and tourism integration was constructed. On this basis, the realization path of Baijiu culture promoting the development of Baijiu and tourism integration was put forward around the new business forms, new atmosphere and new source of customers. The research results expanded the theoretical research on the development of Baijiu and tourism integration, and could provide theoretical support and practical direction for the integration development of Baijiu industry and tourism industry.
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issn 0254-5071
language English
publishDate 2024-10-01
publisher Editorial Department of China Brewing
record_format Article
series Zhongguo niangzao
spelling doaj-art-d8de977b7339405c8c3a138369b99baf2025-08-20T02:55:04ZengEditorial Department of China BrewingZhongguo niangzao0254-50712024-10-01431028829710.11882/j.issn.0254-5071.2024.10.042Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration: Based on the case analysis of Lidu Baijiu industryLI Mingyu0School of Economics and Management, Liaoning University of Technology, Jinzhou 121001, ChinaAiming at the problem of Baijiu culture promoting the development of Baijiu and tourism integration, in this paper, the relationship between Baijiu culture and Baijiu and tourism integration was deeply analyzed through the research method combining theories and cases, and the mechanism of Baijiu culture promoting the development of Baijiu and tourism integration was explained, including the cultivation of new formats, construction of new atmosphere and increase of new tourists for the development of Baijiu and tourism integration by Baijiu culture. Furthermore, according to three-level theoretical model of Chinese Baijiu cultural connotation and the relationship of effect of Baijiu culture on the development of Baijiu and tourism integration, a theoretical model of Baijiu culture promoting the development of Baijiu and tourism integration was constructed. On this basis, the realization path of Baijiu culture promoting the development of Baijiu and tourism integration was put forward around the new business forms, new atmosphere and new source of customers. The research results expanded the theoretical research on the development of Baijiu and tourism integration, and could provide theoretical support and practical direction for the integration development of Baijiu industry and tourism industry.https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-10-288.pdfbaijiu culture|development of baijiu and tourism integration|action mechanism|theoretical model|realization path
spellingShingle LI Mingyu
Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration: Based on the case analysis of Lidu Baijiu industry
Zhongguo niangzao
baijiu culture|development of baijiu and tourism integration|action mechanism|theoretical model|realization path
title Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration: Based on the case analysis of Lidu Baijiu industry
title_full Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration: Based on the case analysis of Lidu Baijiu industry
title_fullStr Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration: Based on the case analysis of Lidu Baijiu industry
title_full_unstemmed Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration: Based on the case analysis of Lidu Baijiu industry
title_short Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration: Based on the case analysis of Lidu Baijiu industry
title_sort mechanism and realization path of baijiu culture promoting the development of baijiu and tourism integration based on the case analysis of lidu baijiu industry
topic baijiu culture|development of baijiu and tourism integration|action mechanism|theoretical model|realization path
url https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-10-288.pdf
work_keys_str_mv AT limingyu mechanismandrealizationpathofbaijiuculturepromotingthedevelopmentofbaijiuandtourismintegrationbasedonthecaseanalysisoflidubaijiuindustry