Gender aspects of digital ambassadorship: role of employees in employer branding strategies
In the digital age, companies face a myriad of competitive opportunities, especially in attracting and retaining talented employees. In this context, the purpose of this article is to better understand how employees can mobilise to promote a company’s brand in digital social networks and become effe...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2024-08-01
|
| Series: | Цифровая социология |
| Subjects: | |
| Online Access: | https://digitalsociology.guu.ru/jour/article/view/320 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|