Communication media and linguistic concreteness: evidence from firm site visits in China

The digital transformation of communication media has been widely adopted and has reshaped institutional investor interactions. We examine how the linguistic concreteness of investors’ questions adapts to online media and face-to-face communication, using textual analysis of investor–company Q&A...

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Main Authors: Songlian Tang, Jiangnan Geng
Format: Article
Language:English
Published: Elsevier 2025-09-01
Series:China Journal of Accounting Research
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S1755309125000188
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author Songlian Tang
Jiangnan Geng
author_facet Songlian Tang
Jiangnan Geng
author_sort Songlian Tang
collection DOAJ
description The digital transformation of communication media has been widely adopted and has reshaped institutional investor interactions. We examine how the linguistic concreteness of investors’ questions adapts to online media and face-to-face communication, using textual analysis of investor–company Q&A transcripts from Chinese listed firms. We find that online media environments induce investors to enhance linguistic precision, to compensate for reduced nonverbal cues and social presence. This mechanism is moderated by sender characteristics, message attributes and response concreteness patterns. Such adjustments counteract media-induced information loss, evidenced by improved analyst forecast accuracy. Our study represents a practical application of Lasswell’s “5W” communication model in the context of corporate information disclosure and expands research on the impact of digital technology on communication media, offering insights into the balance between sender intent and media characteristics.
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institution Kabale University
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series China Journal of Accounting Research
spelling doaj-art-d8cac34d998a4e2891ab3eaa990ed71c2025-08-20T04:00:28ZengElsevierChina Journal of Accounting Research1755-30912025-09-0118310042210.1016/j.cjar.2025.100422Communication media and linguistic concreteness: evidence from firm site visits in ChinaSonglian Tang0Jiangnan Geng1Glorious Sun School of Business and Management, Donghua University, 1882 West Yan’an Road, Shanghai 200051, ChinaCorresponding author.; Glorious Sun School of Business and Management, Donghua University, 1882 West Yan’an Road, Shanghai 200051, ChinaThe digital transformation of communication media has been widely adopted and has reshaped institutional investor interactions. We examine how the linguistic concreteness of investors’ questions adapts to online media and face-to-face communication, using textual analysis of investor–company Q&A transcripts from Chinese listed firms. We find that online media environments induce investors to enhance linguistic precision, to compensate for reduced nonverbal cues and social presence. This mechanism is moderated by sender characteristics, message attributes and response concreteness patterns. Such adjustments counteract media-induced information loss, evidenced by improved analyst forecast accuracy. Our study represents a practical application of Lasswell’s “5W” communication model in the context of corporate information disclosure and expands research on the impact of digital technology on communication media, offering insights into the balance between sender intent and media characteristics.http://www.sciencedirect.com/science/article/pii/S1755309125000188Institutional investor visitsOnline communicationLinguistic concretenessAnalyst forecasts
spellingShingle Songlian Tang
Jiangnan Geng
Communication media and linguistic concreteness: evidence from firm site visits in China
China Journal of Accounting Research
Institutional investor visits
Online communication
Linguistic concreteness
Analyst forecasts
title Communication media and linguistic concreteness: evidence from firm site visits in China
title_full Communication media and linguistic concreteness: evidence from firm site visits in China
title_fullStr Communication media and linguistic concreteness: evidence from firm site visits in China
title_full_unstemmed Communication media and linguistic concreteness: evidence from firm site visits in China
title_short Communication media and linguistic concreteness: evidence from firm site visits in China
title_sort communication media and linguistic concreteness evidence from firm site visits in china
topic Institutional investor visits
Online communication
Linguistic concreteness
Analyst forecasts
url http://www.sciencedirect.com/science/article/pii/S1755309125000188
work_keys_str_mv AT songliantang communicationmediaandlinguisticconcretenessevidencefromfirmsitevisitsinchina
AT jiangnangeng communicationmediaandlinguisticconcretenessevidencefromfirmsitevisitsinchina