Implementasi Re-design UI/UX Website Fumigasi Untuk Meningkatkan Customer Experience

Fumigation website is a website owned by PT. Prana Argentum which is used as a platform for disseminating information related to pest control. However, based on interviews with company owners, there are some drawbacks such as the appearance of the website is not very user friendly, the information...

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Main Authors: Faisal Maulana Akbar, Ayouvi Poerna Wardhanie2, Tan Amelia
Format: Article
Language:Indonesian
Published: Indonesian Society of Applied Science (ISAS) 2023-11-01
Series:Journal of Applied Computer Science and Technology
Subjects:
Online Access:https://journal.isas.or.id/index.php/JACOST/article/view/488
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author Faisal Maulana Akbar
Ayouvi Poerna Wardhanie2
Tan Amelia
author_facet Faisal Maulana Akbar
Ayouvi Poerna Wardhanie2
Tan Amelia
author_sort Faisal Maulana Akbar
collection DOAJ
description Fumigation website is a website owned by PT. Prana Argentum which is used as a platform for disseminating information related to pest control. However, based on interviews with company owners, there are some drawbacks such as the appearance of the website is not very user friendly, the information provided is difficult to find. This is also supported by the results of the UEQ pre-survey of website users, where the results of the 6 UEQ scale get the "bad" criterion, which means the low usability value of the website. This study aims to determine the suitability of the company's website in improving customer experience. To overcome the display problems on the website, a solution is needed, namely redesigning the UI/UX design using the double diamond methodology and usability testing along with UEQ. The result of this research is a redesign of the UI/UX design by adding new features such as a price quote feature, an appointment feature, and a transaction feature. To improve the customer experience, researchers also pay attention to the use of colors, fonts, language styles, to user-friendly navigation flows. In this study, two types of tests were carried out, namely usability testing with the Maze tools and UEQ testing. The usability testing results obtained a usability score of 87 which can be said to be good in terms of its usability value. Based on the results of the UEQ test, it is known that there is an increase in the mean value on all UEQ scales. It is proved that the highest mean value is on the perspicuity scale of 2.09 points and the lowest value is on the novelty scale with a value of 1.53 points. the results of the UI/UX website design of PT. Prana Argentum Corporation is classified as good, proper, and acceptable to users.
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issn 2723-1453
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publisher Indonesian Society of Applied Science (ISAS)
record_format Article
series Journal of Applied Computer Science and Technology
spelling doaj-art-d8bb3a6fe45a4a03af6fbb4283b482202025-08-20T04:00:40ZindIndonesian Society of Applied Science (ISAS)Journal of Applied Computer Science and Technology2723-14532023-11-014210.52158/jacost.v4i2.488488Implementasi Re-design UI/UX Website Fumigasi Untuk Meningkatkan Customer ExperienceFaisal Maulana Akbar0Ayouvi Poerna Wardhanie21Tan Amelia2Universitas DinamikaUniversitas DinamikaUniversitas Dinamika Fumigation website is a website owned by PT. Prana Argentum which is used as a platform for disseminating information related to pest control. However, based on interviews with company owners, there are some drawbacks such as the appearance of the website is not very user friendly, the information provided is difficult to find. This is also supported by the results of the UEQ pre-survey of website users, where the results of the 6 UEQ scale get the "bad" criterion, which means the low usability value of the website. This study aims to determine the suitability of the company's website in improving customer experience. To overcome the display problems on the website, a solution is needed, namely redesigning the UI/UX design using the double diamond methodology and usability testing along with UEQ. The result of this research is a redesign of the UI/UX design by adding new features such as a price quote feature, an appointment feature, and a transaction feature. To improve the customer experience, researchers also pay attention to the use of colors, fonts, language styles, to user-friendly navigation flows. In this study, two types of tests were carried out, namely usability testing with the Maze tools and UEQ testing. The usability testing results obtained a usability score of 87 which can be said to be good in terms of its usability value. Based on the results of the UEQ test, it is known that there is an increase in the mean value on all UEQ scales. It is proved that the highest mean value is on the perspicuity scale of 2.09 points and the lowest value is on the novelty scale with a value of 1.53 points. the results of the UI/UX website design of PT. Prana Argentum Corporation is classified as good, proper, and acceptable to users. https://journal.isas.or.id/index.php/JACOST/article/view/488WebsiteUser InterfaceUser ExperienceDouble DiamondUser Experience QuestionnareUsability Testing
spellingShingle Faisal Maulana Akbar
Ayouvi Poerna Wardhanie2
Tan Amelia
Implementasi Re-design UI/UX Website Fumigasi Untuk Meningkatkan Customer Experience
Journal of Applied Computer Science and Technology
Website
User Interface
User Experience
Double Diamond
User Experience Questionnare
Usability Testing
title Implementasi Re-design UI/UX Website Fumigasi Untuk Meningkatkan Customer Experience
title_full Implementasi Re-design UI/UX Website Fumigasi Untuk Meningkatkan Customer Experience
title_fullStr Implementasi Re-design UI/UX Website Fumigasi Untuk Meningkatkan Customer Experience
title_full_unstemmed Implementasi Re-design UI/UX Website Fumigasi Untuk Meningkatkan Customer Experience
title_short Implementasi Re-design UI/UX Website Fumigasi Untuk Meningkatkan Customer Experience
title_sort implementasi re design ui ux website fumigasi untuk meningkatkan customer experience
topic Website
User Interface
User Experience
Double Diamond
User Experience Questionnare
Usability Testing
url https://journal.isas.or.id/index.php/JACOST/article/view/488
work_keys_str_mv AT faisalmaulanaakbar implementasiredesignuiuxwebsitefumigasiuntukmeningkatkancustomerexperience
AT ayouvipoernawardhanie2 implementasiredesignuiuxwebsitefumigasiuntukmeningkatkancustomerexperience
AT tanamelia implementasiredesignuiuxwebsitefumigasiuntukmeningkatkancustomerexperience