The role of management in the successful organisation of conferences: A case study of Holiday Inn Munich City Centre
This paper explores the role of management in the successful organisation of a conference, with a particular focus on industry events, known as the MICE industry. The terms and importance of the MICE industry are defined, as well as its impact on the competitive advantage of hotels. The paper presen...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka turistička škola strukovnih studija, Beograd
2025-01-01
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| Series: | Turističko Poslovanje |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2025/0354-30992535089B.pdf |
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