The Implementation of STP (Segmentation, Targeting and Positioning) in Determining Tourism Marketing Strategies (Studies on Kuno Kini Nanti in Trowulan, Mojokerto, East Java)
This research was conducted at one of the cultural tourism sites in Watesumpak Village, Trowulan, Mojokerto, East Java, namely Kuno Kini Nanti. Kuno Kini Nanti provides several tour packages to explore the historical sites of Majapahit Heritage in Trowulan. The management and marketing of Kuno Kini...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Brawijaya
2023-07-01
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| Series: | Wacana: Jurnal Sosial dan Humaniora |
| Subjects: | |
| Online Access: | https://wacana.ub.ac.id/index.php/wacana/article/view/1118 |
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