Enabling Business Model Change: Evidence from High-Technology Firms

Companies today face volatie environments, short product life cycles, and changing customer requirements, which is especially the case in high-technology filds. In such environments, concentratig only on technological and product innovatins is not suffient to gain competiie advantages. Instead, comp...

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Main Authors: Christiana Müller, Stefan Vorbach
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2015-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
Online Access: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue1/JEMI_Vol11_Issue1_2015_Article4.pdf
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author Christiana Müller
Stefan Vorbach
author_facet Christiana Müller
Stefan Vorbach
author_sort Christiana Müller
collection DOAJ
description Companies today face volatie environments, short product life cycles, and changing customer requirements, which is especially the case in high-technology filds. In such environments, concentratig only on technological and product innovatins is not suffient to gain competiie advantages. Instead, companies need innovatie business models in order to stand out from their competiors. To successfully change business models, companies require appropriate competencies. Thus, the objectie of this research is to identiy how companies can prepare their business model(s) to counteract environmental changes flxibly. With the aid of the chosen exploratory, qualitatie research design, we investiate companies operatig in hightechnology branches. In total, 20 companies partiipated in our study. The interviews were conducted with CEOs, vice-presidents, product managers or other managers responsible for business model developments. The research revealed that companies can prepare the business model and its elements ex ante through developing capabilitis in order to raise the flxibility of the business model. These capabilitis have to be developed with regard to several internal and external issues driving these changes.
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spelling doaj-art-d8787ecc29ed4c9b88472e63341eaf5c2025-01-02T22:32:33ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262015-01-01111537510.7341/20151114Enabling Business Model Change: Evidence from High-Technology FirmsChristiana Müller0Stefan Vorbach1 University of Technology, Institute of General Management and Organization University of Technology, Institute of General Management and Organization Companies today face volatie environments, short product life cycles, and changing customer requirements, which is especially the case in high-technology filds. In such environments, concentratig only on technological and product innovatins is not suffient to gain competiie advantages. Instead, companies need innovatie business models in order to stand out from their competiors. To successfully change business models, companies require appropriate competencies. Thus, the objectie of this research is to identiy how companies can prepare their business model(s) to counteract environmental changes flxibly. With the aid of the chosen exploratory, qualitatie research design, we investiate companies operatig in hightechnology branches. In total, 20 companies partiipated in our study. The interviews were conducted with CEOs, vice-presidents, product managers or other managers responsible for business model developments. The research revealed that companies can prepare the business model and its elements ex ante through developing capabilitis in order to raise the flxibility of the business model. These capabilitis have to be developed with regard to several internal and external issues driving these changes. http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue1/JEMI_Vol11_Issue1_2015_Article4.pdf business modelbusiness model innovationcapabilities for changeflexibilityhigh-technology
spellingShingle Christiana Müller
Stefan Vorbach
Enabling Business Model Change: Evidence from High-Technology Firms
Journal of Entrepreneurship, Management and Innovation
business model
business model innovation
capabilities for change
flexibility
high-technology
title Enabling Business Model Change: Evidence from High-Technology Firms
title_full Enabling Business Model Change: Evidence from High-Technology Firms
title_fullStr Enabling Business Model Change: Evidence from High-Technology Firms
title_full_unstemmed Enabling Business Model Change: Evidence from High-Technology Firms
title_short Enabling Business Model Change: Evidence from High-Technology Firms
title_sort enabling business model change evidence from high technology firms
topic business model
business model innovation
capabilities for change
flexibility
high-technology
url http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue1/JEMI_Vol11_Issue1_2015_Article4.pdf
work_keys_str_mv AT christianamuller enablingbusinessmodelchangeevidencefromhightechnologyfirms
AT stefanvorbach enablingbusinessmodelchangeevidencefromhightechnologyfirms