A Case Study on ESG Performance: Brand Equity, Brand Love and Brand Respect in a South Korean Ski Resort

A Case Study on ESG Performance: Brand Equity, Brand Love and Brand Respect in a South Korean Ski Resort

Objective: This study aims to investigate the structural relationships between the environmental, social and governance (ESG) performance of ski resorts and their brand equity value, encompassing brand awareness, perceived quality, brand associations and brand loyalty, as well as how these factors...

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Bibliographic Details
Main Authors: Xiaolong Zhou, Mingyue Zhang
Format: Article
Language:English
Published: Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie 2024-12-01
Series:Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
Subjects:
Ski Tourism
ESG performance
Brand equity
Brand love
Brand respect
Online Access:https://prace-kgp.uken.krakow.pl/article/view/10635
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