The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri Lanka
This paper sets out to question: What attraction factors influence recreational shopping gratification. An online questionnaire survey was administered to 220 young adult consumers from two shopping malls in the city of Colombo. A narrative inquiry was employed by conducting 30 interviews from the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alanya Üniversitesi
2022-05-01
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| Series: | Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA |
| Subjects: | |
| Online Access: | https://journal.iccaua.com/jiccaua/article/view/19 |
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