The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri Lanka
This paper sets out to question: What attraction factors influence recreational shopping gratification. An online questionnaire survey was administered to 220 young adult consumers from two shopping malls in the city of Colombo. A narrative inquiry was employed by conducting 30 interviews from the...
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| Format: | Article |
| Language: | English |
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Alanya Üniversitesi
2022-05-01
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| Series: | Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA |
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| Online Access: | https://journal.iccaua.com/jiccaua/article/view/19 |
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| author | Veneka Logenthiran Susantha Amarawickrama |
| author_facet | Veneka Logenthiran Susantha Amarawickrama |
| author_sort | Veneka Logenthiran |
| collection | DOAJ |
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This paper sets out to question: What attraction factors influence recreational shopping gratification. An online questionnaire survey was administered to 220 young adult consumers from two shopping malls in the city of Colombo. A narrative inquiry was employed by conducting 30 interviews from the same sample to light up the research question as to the second step. Exploratory Factor Analysis followed by correlation and regression analysis and content analysis were used as methods of analysis. The result of the research highlighted the importance of socialization, ambience and safety and security towards increasing recreational shopping gratification, while socialization plays the most important role in gratification. Meanwhile, as revealed from content analysis, fun and entertainment is an attractive factor in the Sri Lankan context. The outcomes of the study, using a mixed-methods approach, would enrich both the theory and practice of developing a consumer-friendly environment to increase gratification in recreational shopping.
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| format | Article |
| id | doaj-art-d86940a4fc544bcb8ed0b3df5a129b16 |
| institution | DOAJ |
| issn | 3023-7009 |
| language | English |
| publishDate | 2022-05-01 |
| publisher | Alanya Üniversitesi |
| record_format | Article |
| series | Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA |
| spelling | doaj-art-d86940a4fc544bcb8ed0b3df5a129b162025-08-20T02:42:55ZengAlanya ÜniversitesiProceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA3023-70092022-05-015110.38027/ICCAUA2022EN0168The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri LankaVeneka Logenthiran0Susantha Amarawickrama1Department of Town & Country Planning, University of Moratuwa, Sri LankaDepartment of Town & Country Planning, University of Moratuwa, Sri Lanka1 This paper sets out to question: What attraction factors influence recreational shopping gratification. An online questionnaire survey was administered to 220 young adult consumers from two shopping malls in the city of Colombo. A narrative inquiry was employed by conducting 30 interviews from the same sample to light up the research question as to the second step. Exploratory Factor Analysis followed by correlation and regression analysis and content analysis were used as methods of analysis. The result of the research highlighted the importance of socialization, ambience and safety and security towards increasing recreational shopping gratification, while socialization plays the most important role in gratification. Meanwhile, as revealed from content analysis, fun and entertainment is an attractive factor in the Sri Lankan context. The outcomes of the study, using a mixed-methods approach, would enrich both the theory and practice of developing a consumer-friendly environment to increase gratification in recreational shopping. https://journal.iccaua.com/jiccaua/article/view/19Recreational shoppingattraction factorsshopping mallsshopping gratification |
| spellingShingle | Veneka Logenthiran Susantha Amarawickrama The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri Lanka Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA Recreational shopping attraction factors shopping malls shopping gratification |
| title | The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri Lanka |
| title_full | The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri Lanka |
| title_fullStr | The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri Lanka |
| title_full_unstemmed | The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri Lanka |
| title_short | The Role of Attraction Factors in Recreational Shopping Gratification: Case of Colombo, Sri Lanka |
| title_sort | role of attraction factors in recreational shopping gratification case of colombo sri lanka |
| topic | Recreational shopping attraction factors shopping malls shopping gratification |
| url | https://journal.iccaua.com/jiccaua/article/view/19 |
| work_keys_str_mv | AT venekalogenthiran theroleofattractionfactorsinrecreationalshoppinggratificationcaseofcolombosrilanka AT susanthaamarawickrama theroleofattractionfactorsinrecreationalshoppinggratificationcaseofcolombosrilanka AT venekalogenthiran roleofattractionfactorsinrecreationalshoppinggratificationcaseofcolombosrilanka AT susanthaamarawickrama roleofattractionfactorsinrecreationalshoppinggratificationcaseofcolombosrilanka |