Notes Toward a World Systems Theory of Platforms: Made in China and India on Amazon.com
This article examines the key role that Chinese and Indian entrepreneurs have played in the growth of Amazon and the varied ways in which they interact with its marketplace platform. Using a combination of quantitative and qualitative methods, I highlight differences in how Amazon addresses such ent...
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251340863 |
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