Regional economy development using event marketing tools and tender procedures

Regional economy development using event marketing tools and tender procedures

The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed reco...

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Bibliographic Details
Main Authors: E. A. Ivanova, V. A. Shlein
Format: Article
Language:English
Published: Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education 2021-12-01
Series:Омский научный вестник: Серия "Общество. История. Современность"
Subjects:
regional economy
territory branding
event marketing
tender procedures
Online Access:https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2021/%D0%A2.%206,%20%E2%84%96%204%20(%D0%9E%D0%98%D0%A1)/163-169%20%D0%98%D0%B2%D0%B0%D0%BD%D0%BE%D0%B2%D0%B0%20%D0%95.%20%D0%90.,%20%D0%A8%D0%BB%D0%B5%D0%B8%D0%BD%20%D0%92.%20%D0%90..pdf
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