APA (7th ed.) Citation

Lee, Y., Chang, L., Chien, C., Huang, C., & Chen, C. The influence of knowledge management and marketing innovation strategies on marketing performance: A case study of a Taiwan’s funeral service company. LLC "CPC "Business Perspectives".

Chicago Style (17th ed.) Citation

Lee, Yu-Je, Lung-Yu Chang, Chen-Lin Chien, Ching-Lin Huang, and Ching-Yaw Chen. The Influence of Knowledge Management and Marketing Innovation Strategies on Marketing Performance: A Case Study of a Taiwan’s Funeral Service Company. LLC "CPC "Business Perspectives".

MLA (9th ed.) Citation

Lee, Yu-Je, et al. The Influence of Knowledge Management and Marketing Innovation Strategies on Marketing Performance: A Case Study of a Taiwan’s Funeral Service Company. LLC "CPC "Business Perspectives".