Dynamic prolonged effects of crime on tourism demand for Thailand National Parks
This study examines how past crime interacts dynamically with word-of-mouth (WOM) recommendations to affect tourism demand, using a panel dataset of 132 Thailand National Parks from 2010 to 2019. Using the system-Generalized Method of Moments approach, our findings demonstrate that crimes at tourist...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2236360 |
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| author | Karoon Suksonghong Kim-Leng Goh |
| author_facet | Karoon Suksonghong Kim-Leng Goh |
| author_sort | Karoon Suksonghong |
| collection | DOAJ |
| description | This study examines how past crime interacts dynamically with word-of-mouth (WOM) recommendations to affect tourism demand, using a panel dataset of 132 Thailand National Parks from 2010 to 2019. Using the system-Generalized Method of Moments approach, our findings demonstrate that crimes at tourist destinations not only have an immediate impact on tourism demand but also prolong ramification by diminishing the beneficial effect of WOM recommendations. This implies that the effect of WOM on destination choice does not remain constant over time but varies with changes in the conditions of personal safety at the destination. Further analysis disaggregated by the severity of crime demonstrates that Thai tourists are most sensitive to the occurrence of life-threatening crime, followed by property crime and violent crime. In addition, life-threatening crimes diminish the positive effect of WOM recommendations by the most. |
| format | Article |
| id | doaj-art-d7d727255ece4654a4b34cf4705ee329 |
| institution | DOAJ |
| issn | 2331-1886 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-d7d727255ece4654a4b34cf4705ee3292025-08-20T03:22:22ZengTaylor & Francis GroupCogent Social Sciences2331-18862023-12-019110.1080/23311886.2023.2236360Dynamic prolonged effects of crime on tourism demand for Thailand National ParksKaroon Suksonghong0Kim-Leng Goh1Faculty of Business Administration, Burapha University, Chonburi, ThailandFaculty of Business and Economics, University of Malaya, Kuala Lumpur, MalaysiaThis study examines how past crime interacts dynamically with word-of-mouth (WOM) recommendations to affect tourism demand, using a panel dataset of 132 Thailand National Parks from 2010 to 2019. Using the system-Generalized Method of Moments approach, our findings demonstrate that crimes at tourist destinations not only have an immediate impact on tourism demand but also prolong ramification by diminishing the beneficial effect of WOM recommendations. This implies that the effect of WOM on destination choice does not remain constant over time but varies with changes in the conditions of personal safety at the destination. Further analysis disaggregated by the severity of crime demonstrates that Thai tourists are most sensitive to the occurrence of life-threatening crime, followed by property crime and violent crime. In addition, life-threatening crimes diminish the positive effect of WOM recommendations by the most.https://www.tandfonline.com/doi/10.1080/23311886.2023.2236360crimedomestic tourism demandnational parksystem GMMword-of-mouth |
| spellingShingle | Karoon Suksonghong Kim-Leng Goh Dynamic prolonged effects of crime on tourism demand for Thailand National Parks Cogent Social Sciences crime domestic tourism demand national park system GMM word-of-mouth |
| title | Dynamic prolonged effects of crime on tourism demand for Thailand National Parks |
| title_full | Dynamic prolonged effects of crime on tourism demand for Thailand National Parks |
| title_fullStr | Dynamic prolonged effects of crime on tourism demand for Thailand National Parks |
| title_full_unstemmed | Dynamic prolonged effects of crime on tourism demand for Thailand National Parks |
| title_short | Dynamic prolonged effects of crime on tourism demand for Thailand National Parks |
| title_sort | dynamic prolonged effects of crime on tourism demand for thailand national parks |
| topic | crime domestic tourism demand national park system GMM word-of-mouth |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2023.2236360 |
| work_keys_str_mv | AT karoonsuksonghong dynamicprolongedeffectsofcrimeontourismdemandforthailandnationalparks AT kimlenggoh dynamicprolongedeffectsofcrimeontourismdemandforthailandnationalparks |