Dynamic prolonged effects of crime on tourism demand for Thailand National Parks

This study examines how past crime interacts dynamically with word-of-mouth (WOM) recommendations to affect tourism demand, using a panel dataset of 132 Thailand National Parks from 2010 to 2019. Using the system-Generalized Method of Moments approach, our findings demonstrate that crimes at tourist...

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Main Authors: Karoon Suksonghong, Kim-Leng Goh
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2023.2236360
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author Karoon Suksonghong
Kim-Leng Goh
author_facet Karoon Suksonghong
Kim-Leng Goh
author_sort Karoon Suksonghong
collection DOAJ
description This study examines how past crime interacts dynamically with word-of-mouth (WOM) recommendations to affect tourism demand, using a panel dataset of 132 Thailand National Parks from 2010 to 2019. Using the system-Generalized Method of Moments approach, our findings demonstrate that crimes at tourist destinations not only have an immediate impact on tourism demand but also prolong ramification by diminishing the beneficial effect of WOM recommendations. This implies that the effect of WOM on destination choice does not remain constant over time but varies with changes in the conditions of personal safety at the destination. Further analysis disaggregated by the severity of crime demonstrates that Thai tourists are most sensitive to the occurrence of life-threatening crime, followed by property crime and violent crime. In addition, life-threatening crimes diminish the positive effect of WOM recommendations by the most.
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publishDate 2023-12-01
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series Cogent Social Sciences
spelling doaj-art-d7d727255ece4654a4b34cf4705ee3292025-08-20T03:22:22ZengTaylor & Francis GroupCogent Social Sciences2331-18862023-12-019110.1080/23311886.2023.2236360Dynamic prolonged effects of crime on tourism demand for Thailand National ParksKaroon Suksonghong0Kim-Leng Goh1Faculty of Business Administration, Burapha University, Chonburi, ThailandFaculty of Business and Economics, University of Malaya, Kuala Lumpur, MalaysiaThis study examines how past crime interacts dynamically with word-of-mouth (WOM) recommendations to affect tourism demand, using a panel dataset of 132 Thailand National Parks from 2010 to 2019. Using the system-Generalized Method of Moments approach, our findings demonstrate that crimes at tourist destinations not only have an immediate impact on tourism demand but also prolong ramification by diminishing the beneficial effect of WOM recommendations. This implies that the effect of WOM on destination choice does not remain constant over time but varies with changes in the conditions of personal safety at the destination. Further analysis disaggregated by the severity of crime demonstrates that Thai tourists are most sensitive to the occurrence of life-threatening crime, followed by property crime and violent crime. In addition, life-threatening crimes diminish the positive effect of WOM recommendations by the most.https://www.tandfonline.com/doi/10.1080/23311886.2023.2236360crimedomestic tourism demandnational parksystem GMMword-of-mouth
spellingShingle Karoon Suksonghong
Kim-Leng Goh
Dynamic prolonged effects of crime on tourism demand for Thailand National Parks
Cogent Social Sciences
crime
domestic tourism demand
national park
system GMM
word-of-mouth
title Dynamic prolonged effects of crime on tourism demand for Thailand National Parks
title_full Dynamic prolonged effects of crime on tourism demand for Thailand National Parks
title_fullStr Dynamic prolonged effects of crime on tourism demand for Thailand National Parks
title_full_unstemmed Dynamic prolonged effects of crime on tourism demand for Thailand National Parks
title_short Dynamic prolonged effects of crime on tourism demand for Thailand National Parks
title_sort dynamic prolonged effects of crime on tourism demand for thailand national parks
topic crime
domestic tourism demand
national park
system GMM
word-of-mouth
url https://www.tandfonline.com/doi/10.1080/23311886.2023.2236360
work_keys_str_mv AT karoonsuksonghong dynamicprolongedeffectsofcrimeontourismdemandforthailandnationalparks
AT kimlenggoh dynamicprolongedeffectsofcrimeontourismdemandforthailandnationalparks