Design strategies and willingness to pay for circular economy service policies in sustainable tourism

The transition towards a circular economy within the tourism industry is increasingly seen as essential to achieving sustainable development goals. This study explores the relationships between various design strategies, tourists' willingness to pay (WTP) for sustainable practices, and their pa...

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Main Authors: Sapta Suhardono, Thi Thanh Thuy Phan, Chun-Hung Lee, I Wayan Koko Suryawan
Format: Article
Language:English
Published: Elsevier 2025-04-01
Series:Environmental Challenges
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667010025000022
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author Sapta Suhardono
Thi Thanh Thuy Phan
Chun-Hung Lee
I Wayan Koko Suryawan
author_facet Sapta Suhardono
Thi Thanh Thuy Phan
Chun-Hung Lee
I Wayan Koko Suryawan
author_sort Sapta Suhardono
collection DOAJ
description The transition towards a circular economy within the tourism industry is increasingly seen as essential to achieving sustainable development goals. This study explores the relationships between various design strategies, tourists' willingness to pay (WTP) for sustainable practices, and their participation in circular economy activities. Using Structural Equation Modeling (SEM) to analyze data collected from 640 tourists in Bali, the research identifies the critical factors that influence tourists' engagement with sustainability. The findings reveal that design strategies focused on longevity, serviceability, reusability, and material recovery significantly enhance WTP for sustainable practices. In turn, WTP is shown to be a key driver of participation in circular economy activities, such as purchasing recycled items and green purchasing behaviors. However, barriers such as cost concerns, lack of awareness, and limited incentives pose significant challenges to widespread adoption.
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institution DOAJ
issn 2667-0100
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publishDate 2025-04-01
publisher Elsevier
record_format Article
series Environmental Challenges
spelling doaj-art-d7b577ddd1ab4dfebdda12a225145c312025-08-20T03:05:42ZengElsevierEnvironmental Challenges2667-01002025-04-011810108110.1016/j.envc.2025.101081Design strategies and willingness to pay for circular economy service policies in sustainable tourismSapta Suhardono0Thi Thanh Thuy Phan1Chun-Hung Lee2I Wayan Koko Suryawan3Environmental Sciences Study Program, Faculty of Mathematics and Natural Sciences, Universitas Sebelas Maret, Surakarta 57126, IndonesiaFaculty of Natural Resources & Environment, Dong Nai Campus, Vietnam National University of Forestry, Bien Hoa 810000, Dong Nai, Vietnam; Department of Natural Resources and Environmental Studies, College of Environmental Studies and Oceanography, National Dong Hwa University, Hualien 97401, Taiwan, ROCDepartment of Natural Resources and Environmental Studies, College of Environmental Studies and Oceanography, National Dong Hwa University, Hualien 97401, Taiwan, ROCDepartment of Environmental Engineering, Faculty of Infrastructure Planning, Universitas Pertamina, Jalan Sinabung II, Terusan Simprug, Jakarta, 12220, Indonesia; Corresponding author.The transition towards a circular economy within the tourism industry is increasingly seen as essential to achieving sustainable development goals. This study explores the relationships between various design strategies, tourists' willingness to pay (WTP) for sustainable practices, and their participation in circular economy activities. Using Structural Equation Modeling (SEM) to analyze data collected from 640 tourists in Bali, the research identifies the critical factors that influence tourists' engagement with sustainability. The findings reveal that design strategies focused on longevity, serviceability, reusability, and material recovery significantly enhance WTP for sustainable practices. In turn, WTP is shown to be a key driver of participation in circular economy activities, such as purchasing recycled items and green purchasing behaviors. However, barriers such as cost concerns, lack of awareness, and limited incentives pose significant challenges to widespread adoption.http://www.sciencedirect.com/science/article/pii/S2667010025000022Sustainable tourismCircular economyWillingness to payDesign strategiesStructural equation modeling
spellingShingle Sapta Suhardono
Thi Thanh Thuy Phan
Chun-Hung Lee
I Wayan Koko Suryawan
Design strategies and willingness to pay for circular economy service policies in sustainable tourism
Environmental Challenges
Sustainable tourism
Circular economy
Willingness to pay
Design strategies
Structural equation modeling
title Design strategies and willingness to pay for circular economy service policies in sustainable tourism
title_full Design strategies and willingness to pay for circular economy service policies in sustainable tourism
title_fullStr Design strategies and willingness to pay for circular economy service policies in sustainable tourism
title_full_unstemmed Design strategies and willingness to pay for circular economy service policies in sustainable tourism
title_short Design strategies and willingness to pay for circular economy service policies in sustainable tourism
title_sort design strategies and willingness to pay for circular economy service policies in sustainable tourism
topic Sustainable tourism
Circular economy
Willingness to pay
Design strategies
Structural equation modeling
url http://www.sciencedirect.com/science/article/pii/S2667010025000022
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AT thithanhthuyphan designstrategiesandwillingnesstopayforcirculareconomyservicepoliciesinsustainabletourism
AT chunhunglee designstrategiesandwillingnesstopayforcirculareconomyservicepoliciesinsustainabletourism
AT iwayankokosuryawan designstrategiesandwillingnesstopayforcirculareconomyservicepoliciesinsustainabletourism