Design strategies and willingness to pay for circular economy service policies in sustainable tourism

The transition towards a circular economy within the tourism industry is increasingly seen as essential to achieving sustainable development goals. This study explores the relationships between various design strategies, tourists' willingness to pay (WTP) for sustainable practices, and their pa...

Full description

Saved in:
Bibliographic Details
Main Authors: Sapta Suhardono, Thi Thanh Thuy Phan, Chun-Hung Lee, I Wayan Koko Suryawan
Format: Article
Language:English
Published: Elsevier 2025-04-01
Series:Environmental Challenges
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667010025000022
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The transition towards a circular economy within the tourism industry is increasingly seen as essential to achieving sustainable development goals. This study explores the relationships between various design strategies, tourists' willingness to pay (WTP) for sustainable practices, and their participation in circular economy activities. Using Structural Equation Modeling (SEM) to analyze data collected from 640 tourists in Bali, the research identifies the critical factors that influence tourists' engagement with sustainability. The findings reveal that design strategies focused on longevity, serviceability, reusability, and material recovery significantly enhance WTP for sustainable practices. In turn, WTP is shown to be a key driver of participation in circular economy activities, such as purchasing recycled items and green purchasing behaviors. However, barriers such as cost concerns, lack of awareness, and limited incentives pose significant challenges to widespread adoption.
ISSN:2667-0100