Shaping farmers' purchase intentions: the role of agricultural input subsidies and marketing strategies in Iran
Abstract This study investigates the impact of agricultural input subsidies and complementary marketing factors on farmers' purchase intentions in Alborz Province, Iran, using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings suggest that sustainable production methods...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-07-01
|
| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01307-5 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!