Shaping farmers' purchase intentions: the role of agricultural input subsidies and marketing strategies in Iran

Shaping farmers' purchase intentions: the role of agricultural input subsidies and marketing strategies in Iran

Abstract This study investigates the impact of agricultural input subsidies and complementary marketing factors on farmers' purchase intentions in Alborz Province, Iran, using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings suggest that sustainable production methods...

Full description

Saved in:
Bibliographic Details
Main Authors: Payam Panahian, Vali Borimnejad, Davood Samari, Niv Nozari
Format: Article
Language:English
Published: Springer 2025-07-01
Series:Discover Sustainability
Subjects:
Agricultural subsidies
Marketing
PLS_SEM
Sustainable agriculture
Purchase intentions
Online Access:https://doi.org/10.1007/s43621-025-01307-5
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://doi.org/10.1007/s43621-025-01307-5

Similar Items