‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media Journalism
This study explores the implementation of artificial intelligence (AI) in social media journalism. We apply a labour process approach to examine why German newspaper editors adopt AI publishing and how it influences journalistic work. Automated publishing services (APSs) are used in newsrooms to sel...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-02-01
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| Series: | Journalism and Media |
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| Online Access: | https://www.mdpi.com/2673-5172/6/1/30 |
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| _version_ | 1849342165611708416 |
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| author | Petra Petruccio Tai Neilson Christian Stöcker |
| author_facet | Petra Petruccio Tai Neilson Christian Stöcker |
| author_sort | Petra Petruccio |
| collection | DOAJ |
| description | This study explores the implementation of artificial intelligence (AI) in social media journalism. We apply a labour process approach to examine why German newspaper editors adopt AI publishing and how it influences journalistic work. Automated publishing services (APSs) are used in newsrooms to select, edit, and publish content on social media platforms. In-depth interviews with German news editors revealed that the reasons for implementing APSs include economic dependence on platforms, the centralisation of news roles, and the intensification of work. Furthermore, resistance to fully automated social media publishing in some newsrooms has resulted in semi- or hybrid-automated approaches. Resistance is primarily expressed through concerns over the loss of editorial control, content diversity, and the quality of user engagement. |
| format | Article |
| id | doaj-art-d795f88e939c46d188d674cf4b247cfd |
| institution | Kabale University |
| issn | 2673-5172 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journalism and Media |
| spelling | doaj-art-d795f88e939c46d188d674cf4b247cfd2025-08-20T03:43:27ZengMDPI AGJournalism and Media2673-51722025-02-01613010.3390/journalmedia6010030‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media JournalismPetra Petruccio0Tai Neilson1Christian Stöcker2Department of Social Sciences, Faculty of Business, Economics and Social Sciences, University of Hamburg, 20146 Hamburg, GermanySchool of Communications and Social Sciences, Faculty of Arts, Macquarie University, Sydney, NSW 2109, AustraliaDepartment of Information and Communication, Faculty of Design, Media and Information, Hamburg University of Applied Sciences (HAW Hamburg), 22081 Hamburg, GermanyThis study explores the implementation of artificial intelligence (AI) in social media journalism. We apply a labour process approach to examine why German newspaper editors adopt AI publishing and how it influences journalistic work. Automated publishing services (APSs) are used in newsrooms to select, edit, and publish content on social media platforms. In-depth interviews with German news editors revealed that the reasons for implementing APSs include economic dependence on platforms, the centralisation of news roles, and the intensification of work. Furthermore, resistance to fully automated social media publishing in some newsrooms has resulted in semi- or hybrid-automated approaches. Resistance is primarily expressed through concerns over the loss of editorial control, content diversity, and the quality of user engagement.https://www.mdpi.com/2673-5172/6/1/30journalismartificial intelligencesocial mediaautomated publishing serviceslabour process theorynews organisations |
| spellingShingle | Petra Petruccio Tai Neilson Christian Stöcker ‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media Journalism Journalism and Media journalism artificial intelligence social media automated publishing services labour process theory news organisations |
| title | ‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media Journalism |
| title_full | ‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media Journalism |
| title_fullStr | ‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media Journalism |
| title_full_unstemmed | ‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media Journalism |
| title_short | ‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media Journalism |
| title_sort | a part of our work disappeared ai automated publishing in social media journalism |
| topic | journalism artificial intelligence social media automated publishing services labour process theory news organisations |
| url | https://www.mdpi.com/2673-5172/6/1/30 |
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