PHARMACOECONOMICS AS A NEW INSTRUMENT OF PHARMACEUTICAL MARKETING
A properly conducted pharmacoeconomic study and its results are a new element in the body of evidence for drugs recently introduced into clinical practice. Utilization of pharmacoeconomic analysis results as a new instrument in pharmaceutical marketing lets marketing specialists know what informatio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
IRBIS LLC
2015-03-01
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| Series: | Фармакоэкономика |
| Subjects: | |
| Online Access: | https://www.pharmacoeconomics.ru/jour/article/view/8 |
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| Summary: | A properly conducted pharmacoeconomic study and its results are a new element in the body of evidence for drugs recently introduced into clinical practice. Utilization of pharmacoeconomic analysis results as a new instrument in pharmaceutical marketing lets marketing specialists know what information to convey to health care decision makers and how to bring this information full, correct, and easy to understand. |
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| ISSN: | 2070-4909 2070-4933 |