Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism
To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence...
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| Format: | Article |
| Language: | English |
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Editura ASE
2024-11-01
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| Series: | Amfiteatru Economic |
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| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3364.pdf |
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| _version_ | 1850057121983365120 |
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| author | Delia Popescu Ionuț-Andrei Militaru Daniel Bulin Valentin Niță Iuliana Pop Cristina Ioana Balint (Curutiu) |
| author_facet | Delia Popescu Ionuț-Andrei Militaru Daniel Bulin Valentin Niță Iuliana Pop Cristina Ioana Balint (Curutiu) |
| author_sort | Delia Popescu |
| collection | DOAJ |
| description | To better understand the factors influencing technological adoption and the benefits it
offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To
comprehend how social influence, effort expectations, performance expectancy, and
facilitating conditions influence tourists' educational benefits and ` intentions to use VR,
this study utilises the Unified Theory of Acceptance and Use of Technology (UTAUT).
Using confirmatory factor analysis and structural equation modelling, we investigated 495
survey responses. The study shows that the UTAUT` factors have a strong influence on
both behavioural intentions and the usefulness of educational services, especially those
factors that emphasise social acceptance, ease of use, perceived value, and the need for
infrastructure and support. It can be seen that the benefits significantly mediate UTAUT
constructs and behavioural intentions to adopt VR. Therefore, travellers are more inclined
to adopt and use virtual reality (VR) in war tourism if they perceive that it offers significant
educational benefits. Implications for management include marketing promotion, userfriendly design, and the need to invest in quality VR educational content. |
| format | Article |
| id | doaj-art-d769ee18cb984209bb0445205faa3ad5 |
| institution | DOAJ |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-d769ee18cb984209bb0445205faa3ad52025-08-20T02:51:31ZengEditura ASEAmfiteatru Economic1582-91462247-91042024-11-0126No. Special 181160117610.24818/EA/2024/S18/1160Virtual Front and Educational Impact: Virtual Reality Effects in War TourismDelia Popescu0https://orcid.org/0000-0002-7386-2985Ionuț-Andrei Militaru1https://orcid.org/0009-0004-9540-301X Daniel Bulin2https://orcid.org/0000-0001-6649-0784Valentin Niță3https://orcid.org/0000-0003-1698-8853Iuliana Pop 4https://orcid.org/0000-0002-9853-6748Cristina Ioana Balint (Curutiu)5https://orcid.org/0000-0002-2744-9022Bucharest University of Economic Studies, RomaniBucharest University of Economic Studies, RomaniBucharest University of Economic Studies, RomaniInstitute for World Economy, Bucharest, RomaniaBucharest University of Economic Studies, RomaniaBabeș-Bolyai University, Cluj-Napoca, RomaniaTo better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence tourists' educational benefits and ` intentions to use VR, this study utilises the Unified Theory of Acceptance and Use of Technology (UTAUT). Using confirmatory factor analysis and structural equation modelling, we investigated 495 survey responses. The study shows that the UTAUT` factors have a strong influence on both behavioural intentions and the usefulness of educational services, especially those factors that emphasise social acceptance, ease of use, perceived value, and the need for infrastructure and support. It can be seen that the benefits significantly mediate UTAUT constructs and behavioural intentions to adopt VR. Therefore, travellers are more inclined to adopt and use virtual reality (VR) in war tourism if they perceive that it offers significant educational benefits. Implications for management include marketing promotion, userfriendly design, and the need to invest in quality VR educational content.https://www.amfiteatrueconomic.ro/temp/Article_3364.pdfvirtual realitywar tourismeducational benefitstechnology acceptanceunified theory of acceptance and use of technologystructural equation modelling |
| spellingShingle | Delia Popescu Ionuț-Andrei Militaru Daniel Bulin Valentin Niță Iuliana Pop Cristina Ioana Balint (Curutiu) Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism Amfiteatru Economic virtual reality war tourism educational benefits technology acceptance unified theory of acceptance and use of technology structural equation modelling |
| title | Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism |
| title_full | Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism |
| title_fullStr | Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism |
| title_full_unstemmed | Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism |
| title_short | Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism |
| title_sort | virtual front and educational impact virtual reality effects in war tourism |
| topic | virtual reality war tourism educational benefits technology acceptance unified theory of acceptance and use of technology structural equation modelling |
| url | https://www.amfiteatrueconomic.ro/temp/Article_3364.pdf |
| work_keys_str_mv | AT deliapopescu virtualfrontandeducationalimpactvirtualrealityeffectsinwartourism AT ionutandreimilitaru virtualfrontandeducationalimpactvirtualrealityeffectsinwartourism AT danielbulin virtualfrontandeducationalimpactvirtualrealityeffectsinwartourism AT valentinnita virtualfrontandeducationalimpactvirtualrealityeffectsinwartourism AT iulianapop virtualfrontandeducationalimpactvirtualrealityeffectsinwartourism AT cristinaioanabalintcurutiu virtualfrontandeducationalimpactvirtualrealityeffectsinwartourism |