Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality

Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality

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Bibliographic Details
Main Authors:	Helena Štimac, Mirna Leko Šimić
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2012-11-01
Series:	Economics & Sociology
Online Access:	http://www.economics-sociology.eu/files/06_Stimac_Leko_1_1.pdf
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