Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2012-11-01
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| Series: | Economics & Sociology |
| Online Access: | http://www.economics-sociology.eu/files/06_Stimac_Leko_1_1.pdf |
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| _version_ | 1849471090706874368 |
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| author | Helena Štimac Mirna Leko Šimić |
| author_facet | Helena Štimac Mirna Leko Šimić |
| author_sort | Helena Štimac |
| collection | DOAJ |
| format | Article |
| id | doaj-art-d748459fda02442aa432afcc9491b76a |
| institution | Kabale University |
| issn | 2071-789X 2306-3459 |
| language | English |
| publishDate | 2012-11-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Economics & Sociology |
| spelling | doaj-art-d748459fda02442aa432afcc9491b76a2025-08-20T03:24:56ZengCentre of Sociological Research, SzczecinEconomics & Sociology2071-789X2306-34592012-11-015210.14254/2071-789x.2012/5-2/2Competitiveness in Higher Education: a Need for Marketing Orientation and Service QualityHelena ŠtimacMirna Leko Šimićhttp://www.economics-sociology.eu/files/06_Stimac_Leko_1_1.pdf |
| spellingShingle | Helena Štimac Mirna Leko Šimić Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality Economics & Sociology |
| title | Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality |
| title_full | Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality |
| title_fullStr | Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality |
| title_full_unstemmed | Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality |
| title_short | Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality |
| title_sort | competitiveness in higher education a need for marketing orientation and service quality |
| url | http://www.economics-sociology.eu/files/06_Stimac_Leko_1_1.pdf |
| work_keys_str_mv | AT helenastimac competitivenessinhighereducationaneedformarketingorientationandservicequality AT mirnalekosimic competitivenessinhighereducationaneedformarketingorientationandservicequality |