PENGARUH PRODUCT ATTRIBUTE, BRAND TRUST, DAN CUSTOMER SATISFACTION TERHADAP PURCHASE INTENTION PADA PRODUK RICE BOWL

PENGARUH PRODUCT ATTRIBUTE, BRAND TRUST, DAN CUSTOMER SATISFACTION TERHADAP PURCHASE INTENTION PADA PRODUK RICE BOWL

This study aims to determine the effect between product attributes, brand trust, and customer satisfaction on purchase intention of rice bowls. This analysis using SPSS 25 Multiple Linear Analysis was used in this study, the population in this study were consumers who had consumed rice bowls. The s...

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Bibliographic Details
Main Authors: syafira abellia, Dewi Immanuel
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2024-08-01
Series:Jurnal Performa
Subjects:
product attribute
brand trust
consumer satisfaction
purchase intention
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/4864
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