Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites
By decoding the behavioral mechanisms underlying material perception, this study pioneers a sensory nudging strategy to accelerate the adoption of sustainable materials. This study, grounded in the Stimulus-Organism-Response (S-O-R) model, investigates the factors influencing the purchase intention...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-03-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/15/3/383 |
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| author | Bicheng Wang Shun An Kerun Li |
| author_facet | Bicheng Wang Shun An Kerun Li |
| author_sort | Bicheng Wang |
| collection | DOAJ |
| description | By decoding the behavioral mechanisms underlying material perception, this study pioneers a sensory nudging strategy to accelerate the adoption of sustainable materials. This study, grounded in the Stimulus-Organism-Response (S-O-R) model, investigates the factors influencing the purchase intention and loyalty of wood-plastic composites (WPCs), specifically examining the impact of material stimuli, surface treatment processes, product carriers, and environmental stimuli on consumers’ perceptions of uniqueness and emotional responses. A total of 335 valid questionnaires were collected and analyzed using Structural Equation Modelling (SEM), with the results indicating that material stimuli and product stimuli were the strongest predictors of perceived uniqueness and emotional responses. Moreover, emotional response had a significantly stronger effect on purchase intention compared to uniqueness perception. Additionally, material familiarity positively moderated the relationship between emotional response and purchase intention. This study provides theoretical support for the marketing of WPCs, emphasizes the significance of integrating material properties, surface treatments, and usage environments in product design, and suggests new avenues for future research, particularly regarding the relationship between multisensory experiences and consumer behavior. |
| format | Article |
| id | doaj-art-d6e87339746e4fefb9ece6f04d10ded2 |
| institution | DOAJ |
| issn | 2076-328X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj-art-d6e87339746e4fefb9ece6f04d10ded22025-08-20T02:42:38ZengMDPI AGBehavioral Sciences2076-328X2025-03-0115338310.3390/bs15030383Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic CompositesBicheng Wang0Shun An1Kerun Li2Faculty of Innovation and Design, City University of Macau, Macau 999078, ChinaFaculty of Innovation and Design, City University of Macau, Macau 999078, ChinaFaculty of Innovation and Design, City University of Macau, Macau 999078, ChinaBy decoding the behavioral mechanisms underlying material perception, this study pioneers a sensory nudging strategy to accelerate the adoption of sustainable materials. This study, grounded in the Stimulus-Organism-Response (S-O-R) model, investigates the factors influencing the purchase intention and loyalty of wood-plastic composites (WPCs), specifically examining the impact of material stimuli, surface treatment processes, product carriers, and environmental stimuli on consumers’ perceptions of uniqueness and emotional responses. A total of 335 valid questionnaires were collected and analyzed using Structural Equation Modelling (SEM), with the results indicating that material stimuli and product stimuli were the strongest predictors of perceived uniqueness and emotional responses. Moreover, emotional response had a significantly stronger effect on purchase intention compared to uniqueness perception. Additionally, material familiarity positively moderated the relationship between emotional response and purchase intention. This study provides theoretical support for the marketing of WPCs, emphasizes the significance of integrating material properties, surface treatments, and usage environments in product design, and suggests new avenues for future research, particularly regarding the relationship between multisensory experiences and consumer behavior.https://www.mdpi.com/2076-328X/15/3/383consumer behavioremotional responseStimulus-Organism-Response (S-O-R) modelmaterial perceptionwood-plastic composites (WPCs) |
| spellingShingle | Bicheng Wang Shun An Kerun Li Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites Behavioral Sciences consumer behavior emotional response Stimulus-Organism-Response (S-O-R) model material perception wood-plastic composites (WPCs) |
| title | Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites |
| title_full | Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites |
| title_fullStr | Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites |
| title_full_unstemmed | Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites |
| title_short | Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites |
| title_sort | shaping green choices how sensory cues drive behavior of wood plastic composites |
| topic | consumer behavior emotional response Stimulus-Organism-Response (S-O-R) model material perception wood-plastic composites (WPCs) |
| url | https://www.mdpi.com/2076-328X/15/3/383 |
| work_keys_str_mv | AT bichengwang shapinggreenchoiceshowsensorycuesdrivebehaviorofwoodplasticcomposites AT shunan shapinggreenchoiceshowsensorycuesdrivebehaviorofwoodplasticcomposites AT kerunli shapinggreenchoiceshowsensorycuesdrivebehaviorofwoodplasticcomposites |