Challenges of implementing digital technologies in international enterprises

This study examines the major challenges multinational companies face when implementing digital technologies in various markets and proposes strategies to mitigate these obstacles. As digital technologies like IoT, AI, and blockchain become increasingly vital for maintaining competitiveness and oper...

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Main Author: Kuan Zhang
Format: Article
Language:English
Published: Zaporizhzhia National University 2024-10-01
Series:Менеджмент та підприємництво: тренди розвитку
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Online Access:https://management-journal.org.ua/index.php/journal/article/view/520/276
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author Kuan Zhang
author_facet Kuan Zhang
author_sort Kuan Zhang
collection DOAJ
description This study examines the major challenges multinational companies face when implementing digital technologies in various markets and proposes strategies to mitigate these obstacles. As digital technologies like IoT, AI, and blockchain become increasingly vital for maintaining competitiveness and operational efficiency, multinational enterprises (MNEs) must integrate them into their global operations. However, this process is fraught with challenges, particularly in areas such as technological infrastructure, regulatory compliance, talent shortages, and cultural differences. A key obstacle is the varying levels of technological infrastructure across regions, with some markets lacking the necessary resources for seamless digital adoption. Regulatory compliance further complicates the process, as companies must navigate differing data protection laws, industry standards, and requirements for cross-border data flows. Additionally, talent shortages, particularly in emerging markets, hinder the implementation of these advanced technologies due to a lack of skilled personnel. Cultural differences also influence how employees interact with and adopt new digital systems, potentially slowing down the integration process. To overcome these challenges, MNEs need to adopt localized strategies, such as developing lightweight software tailored to regional infrastructure, enhancing training programs to build local expertise, and ensuring adherence to regional data regulations. By implementing these solutions, multinational companies can effectively manage the complexities of global digital technology adoption and maintain their competitiveness.
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institution Kabale University
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publisher Zaporizhzhia National University
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series Менеджмент та підприємництво: тренди розвитку
spelling doaj-art-d6cfa43c18aa41faa244b98642fa50262025-08-20T03:30:14ZengZaporizhzhia National UniversityМенеджмент та підприємництво: тренди розвитку2522-15662024-10-01329313910.26661/2522-1566/2024-3/29-03Challenges of implementing digital technologies in international enterprisesKuan Zhang0https://orcid.org/0000-0002-3992-0838Sumy state university Sumy, UkraineThis study examines the major challenges multinational companies face when implementing digital technologies in various markets and proposes strategies to mitigate these obstacles. As digital technologies like IoT, AI, and blockchain become increasingly vital for maintaining competitiveness and operational efficiency, multinational enterprises (MNEs) must integrate them into their global operations. However, this process is fraught with challenges, particularly in areas such as technological infrastructure, regulatory compliance, talent shortages, and cultural differences. A key obstacle is the varying levels of technological infrastructure across regions, with some markets lacking the necessary resources for seamless digital adoption. Regulatory compliance further complicates the process, as companies must navigate differing data protection laws, industry standards, and requirements for cross-border data flows. Additionally, talent shortages, particularly in emerging markets, hinder the implementation of these advanced technologies due to a lack of skilled personnel. Cultural differences also influence how employees interact with and adopt new digital systems, potentially slowing down the integration process. To overcome these challenges, MNEs need to adopt localized strategies, such as developing lightweight software tailored to regional infrastructure, enhancing training programs to build local expertise, and ensuring adherence to regional data regulations. By implementing these solutions, multinational companies can effectively manage the complexities of global digital technology adoption and maintain their competitiveness.https://management-journal.org.ua/index.php/journal/article/view/520/276multinational companiesdigital technologieschallengessuggestions
spellingShingle Kuan Zhang
Challenges of implementing digital technologies in international enterprises
Менеджмент та підприємництво: тренди розвитку
multinational companies
digital technologies
challenges
suggestions
title Challenges of implementing digital technologies in international enterprises
title_full Challenges of implementing digital technologies in international enterprises
title_fullStr Challenges of implementing digital technologies in international enterprises
title_full_unstemmed Challenges of implementing digital technologies in international enterprises
title_short Challenges of implementing digital technologies in international enterprises
title_sort challenges of implementing digital technologies in international enterprises
topic multinational companies
digital technologies
challenges
suggestions
url https://management-journal.org.ua/index.php/journal/article/view/520/276
work_keys_str_mv AT kuanzhang challengesofimplementingdigitaltechnologiesininternationalenterprises