De l’image à la persuasion : une étude de la rhétorique publicitaire du lait 1001 selon la sémiologie
Our study aims to clarify the role of rhetoric in shaping the meaning of advertising messages, focusing on semiotic analysis techniques applied to advertising posters. We will demonstrate that advertising employs a specific argumentative discourse that leverages the cultural and social aspects of co...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Abderrahmane Mira
2024-06-01
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| Series: | Multilinguales |
| Subjects: | |
| Online Access: | https://journals.openedition.org/multilinguales/13402 |
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