BBC Allegedly Used Leave Campaigners Ideology to Frame EU Referendum

The news broadcasted on the BBC Great Debate places issues related to the referendum into two categories: our party (United Kingdom) and their party (European Union). According to Edelman’s news frame theory, BBC, through the BBC Great Debate program, creates specific perspectives by using particula...

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Main Authors: David Randy, Denik Iswardani Witarti
Format: Article
Language:English
Published: Universitas Islam Bandung 2021-06-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/6802
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author David Randy
Denik Iswardani Witarti
author_facet David Randy
Denik Iswardani Witarti
author_sort David Randy
collection DOAJ
description The news broadcasted on the BBC Great Debate places issues related to the referendum into two categories: our party (United Kingdom) and their party (European Union). According to Edelman’s news frame theory, BBC, through the BBC Great Debate program, creates specific perspectives by using particular words that influence the way audiences understand reality. This study explores the impact of the BBC ideology on frames of the EU referendum broadcasted on the BBC Great Debate and the changes in the Brits’ political attitudes. This research’s paradigm is constructivism with a qualitative approach, and the analytical method used is Edelman’s news frame analysis model. Based on the findings, despite numerous criticisms expressed by leading UK academics regarding BBC’s alignments with Leave campaigners in the first three months of the campaign, BBC continued to frame biased stories. The news packages broadcasted by the BBC were potentially designed to influence the Brits’ political decision, turning their vote from remain to leave the EU. However, a specific survey on the voters should be conducted to profoundly examine whether the BBC Great Debate had significantly changed their political decisions.
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spelling doaj-art-d6ae569a427f438caaa113a317d1e5572025-08-20T02:19:33ZengUniversitas Islam BandungMediaTor1411-58832021-06-0114112413610.29313/mediator.v14i1.68023875BBC Allegedly Used Leave Campaigners Ideology to Frame EU ReferendumDavid Randy0Denik Iswardani Witarti1Budi Luhur UniversityBudi Luhur UniversityThe news broadcasted on the BBC Great Debate places issues related to the referendum into two categories: our party (United Kingdom) and their party (European Union). According to Edelman’s news frame theory, BBC, through the BBC Great Debate program, creates specific perspectives by using particular words that influence the way audiences understand reality. This study explores the impact of the BBC ideology on frames of the EU referendum broadcasted on the BBC Great Debate and the changes in the Brits’ political attitudes. This research’s paradigm is constructivism with a qualitative approach, and the analytical method used is Edelman’s news frame analysis model. Based on the findings, despite numerous criticisms expressed by leading UK academics regarding BBC’s alignments with Leave campaigners in the first three months of the campaign, BBC continued to frame biased stories. The news packages broadcasted by the BBC were potentially designed to influence the Brits’ political decision, turning their vote from remain to leave the EU. However, a specific survey on the voters should be conducted to profoundly examine whether the BBC Great Debate had significantly changed their political decisions.https://ejournal.unisba.ac.id/index.php/mediator/article/view/6802bbceu referendumframe analysis
spellingShingle David Randy
Denik Iswardani Witarti
BBC Allegedly Used Leave Campaigners Ideology to Frame EU Referendum
MediaTor
bbc
eu referendum
frame analysis
title BBC Allegedly Used Leave Campaigners Ideology to Frame EU Referendum
title_full BBC Allegedly Used Leave Campaigners Ideology to Frame EU Referendum
title_fullStr BBC Allegedly Used Leave Campaigners Ideology to Frame EU Referendum
title_full_unstemmed BBC Allegedly Used Leave Campaigners Ideology to Frame EU Referendum
title_short BBC Allegedly Used Leave Campaigners Ideology to Frame EU Referendum
title_sort bbc allegedly used leave campaigners ideology to frame eu referendum
topic bbc
eu referendum
frame analysis
url https://ejournal.unisba.ac.id/index.php/mediator/article/view/6802
work_keys_str_mv AT davidrandy bbcallegedlyusedleavecampaignersideologytoframeeureferendum
AT denikiswardaniwitarti bbcallegedlyusedleavecampaignersideologytoframeeureferendum