IMMERSIVE TECHNOLOGIES IN ITALIAN CULTURAL TOURISM: AN EXPLORATORY ANALYSIS OF VISITOR SATISFACTION AND PREDICTIVE MODELING

IMMERSIVE TECHNOLOGIES IN ITALIAN CULTURAL TOURISM: AN EXPLORATORY ANALYSIS OF VISITOR SATISFACTION AND PREDICTIVE MODELING

This study explores the impact of Augmented Reality (AR) and Virtual Reality (VR) on cultural tourism in Italy. The methodology is twofold. By analyzing visitor satisfaction through a comprehensive survey conducted across 18 museums in northern, central and southern Italy, we aim to understand the...

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Bibliographic Details
Main Authors: Assia LIBERATORE, Ana Elisa SOUSA, Paula CARDOSO, Sónia PAIS
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2025-06-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
augmenter reality (AR)
virtual reality (VR)
Italian heritage
tourism experience
agent-based simulation
Online Access:https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/9327
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